Zorora Opens New Showroom in Kramerville, Showcasing Local Luxury for Design-Forward Living

Johannesburg, 1 November 2024 – Zorora, a leading name in luxury, locally crafted furniture, has officially opened its new flagship destination experience centre at 19 Dartfield Road, Kramerville, Sandton. Known for challenging the high price tags of luxury furniture with top-quality, affordable alternatives, Zorora’s new space offers an immersive experience of its extensive collection in the heart of Johannesburg’s vibrant design district.

The new Zorora showroom and experience centre is thoughtfully designed to cater to both retail customers and industry professionals. At the front of the store, Zorora Sofas (Zorora’s retail offering) invites the public to explore our collection in a commercial showroom setting. Here, customers can experience Zorora’s most-loved sofa styles and trusted fabrics, with the option to select from a curated range of fabrics and scatter cushions for limited customisation.

This area is crafted for clientele who appreciate quality and style with a personal touch. Further into the showroom, the Zorora Connect awaits—a space dedicated to the trade. This area is tailored for interior designers, architects, property developers, and retail clients to explore bespoke options and fully customise their projects. Through one-to-one consultations, professionals can collaborate with our team to personalise furniture and fabrics, making Zorora Connect a creative hub for those seeking unique and tailored solutions for their clients.

“We are thrilled to open our new experiential showroom in the design precinct of Kramerville,” said Richard Andrews, CEO of Zorora. “Our mission is to redefine accessible luxury by offering superior quality at an affordable price. This space allows customers to experience our craftsmanship
firsthand and meet our team, who bring Zorora’s vision to life.” In addition to this new showroom experience, Zorora has expanded its product offering with the launch of Zorora Connect—a dedicated program offering trade benefits for industry professionals:

• Interior Designers & Architects: Access tiered discounts, custom production options, and exclusive royalties on selected custom designs that may become part of Zorora’s catalogue.
• Independent Retailers: Explore white-label opportunities, economies of scale, and consistent branding through bespoke tags and finishes.
• Property Developers: Enjoy operational flexibility with furniture packages, white-label branding, and enhanced returns on investment.
• Real Estate & Short-Term Rental Managers: Benefit from ready-to-install furniture packages designed to boost client satisfaction and rental income.
• Hospitality Industry: Zorora’s high-volume manufacturing capabilities and white-label customisation ensure that hotels and luxury rentals deliver a unique, branded experience to guests.

Zorora’s official showroom launch event took place on Thursday, 7 November, welcoming clients and partners to celebrate this exciting milestone.
Doors opened at 10:00 am, with a ribbon-cutting ceremony at 11:00 am. Richard Andrews, along with Founder & CFO Dale Furphy and key members of the Zorora Senior Leadership Team, was in attendance, ready to showcase Zorora’s offerings and discuss the benefits of Zorora Connect
with visitors.

About Zorora

Zorora is a proudly South African furniture brand dedicated to redefining luxury with affordable, quality-crafted sofas and home furnishings. With a commitment to customer satisfaction and the Zorora Promise, the brand is devoted to delivering top-quality, stylish designs at an unmatched
value.

For more information, visit zororasofas.co.za. For inquiries, please contact Richard Andrews at Zorora.