Jeremy Stewart, widely regarded as the doyen of South Africa’s flooring industry, brings decades of expertise to this column. With over 35 years of experience, Jeremy has served on various committees, chaired several industry associations and is a renowned speaker, both locally and internationally, on flooring and surfacing systems. As the owner of a national flooring company, he also holds the position of chairman of the South African Sports and Play Industry (SASPI) and serves as a council member of the South African Green Industries Council (SAGIC). 

The difference between success and failure in the flooring industry often comes down to one key factor, namely the installer.  

No matter the product’s premium, poor installation can ruin a project, leading to uneven finishes, early wear and expensive corrections. It is therefore critical to work with manufacturers who sell exclusively to licenced and accredited installers. 

High-quality workmanship 

Clients are assured of high-quality workmanship and true peace of mind by choosing a company that enforces this standard. Accredited installers are explicitly trained in the manufacturer’s system, ensuring every floor is applied correctly, performs optimally and stands the test of time. 

Applicator training 

The training of applicators is fundamental to achieving success in this industry. It’s not just about skill – it’s about protecting a brand’s reputation and earning client loyalty.  

Well-trained installers deliver consistent quality, minimise site problems and ensure satisfied customers who return repeatedly. Manufacturers who invest in training and only approve accredited applicators build a trusted network that benefits everyone involved. 

Reliable results 

For clients, a good installation means confidence. They know they are getting a product and installation backed by a chain of accountability, from the factory to the finished floor.  

In flooring, peace of mind comes from choosing both the right product and the right installer. 

For more information, contact Quartz Carpet: 

Tel: 0861 782 789 

Email: info@seamlessflooring.co.za 

Website: www.seamlessflooring.co.za