Why investing in the sustainability of all Stakeholders is important

by Madelein
Why investing in the sustainability of all Stakeholders is important

Technical Finishes is a company that actively invests in the well-being of their staff, the environment, the communities in which they operate as well as the suppliers that they use. Sue Eagleton, Managing Director of Technical Finishes says that companies that invest in the sustainability of all their stakeholders are preparing themselves and the flooring industry for a better future.

“It has been proven that companies who invest in sustainability are generally very successful organisations. It’s important to us that our customers can rest assured that they are getting products that don’t negatively impact the environment. We are a proudly South African company and we support our community by creating job opportunities and boosting the country’s economy,” says Sue.

Technical Finishes is 25 years young and the company has gone through some dramatic changes over the past few years. Their purpose has been identified as follows: “Being an industry leader with integrity, honesty and reliability through a vision of sustainable focus on customer satisfaction, employee development, company and stakeholder growth.”

It is up to each company to decide how far ahead they should be planning and strategising for the future, but as a forward-thinking company, Technical Finishes has set a plan in place for the next 25 years.

“We have realised our greater goal and have tailored our corporate strategy to meet this goal. We are not focused on becoming the biggest supplier, but rather the preferred supplier in the industry linked into our company vision and mission,” explains Sue.

Some of the challenges that the flooring industry may face in the future include lack of training, ensuring quality products and industry collaboration.

“There has been little investment from manufacturers in terms of training and ensuring that the standards of epoxy and polyurethane flooring are upheld. Additionally, collaboration among stakeholders in the flooring industry isn’t always easy to achieve. Often, what happens is suppliers resort to price wars and this affects the industry negatively as a whole. Technical Finishes wants to be a sustainable business in South Africa, which means that we often have to take a big picture approach and not continuously focus only on the bottom line,” says Sue.

“Specifiers need to understand that the concrete substrates that our products are applied to are critical, and they need to be well educated. The quality of concrete in South Africa is also very important in the flooring industry,” Sue concludes.

Technical Finishes is a sustainable company that supports the South African market. They have four in-house chemists that continually develop novel products and ensure that the brand is investing in the latest in technology. The company also has three manufacturing facilities – in Gauteng, Western Cape and KwaZulu-Natal. Most importantly, the company is versatile and can design products to the specifier’s requirements.

For more information, contact Technical Finishes on +27 (11) 822 7242 or via www.technicalfinishes.com.

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