Seeing first-hand how some of the most influential media companies strategize for the future, Media in Africa’s managing director, Liezel van der Merwe, brought back invaluable insights from the FIPP New York Media Tour that will help to keep WALLS & ROOFS on the right track.

Feedback from New York

Being a leading magazine in the architecture category of business-to-business magazines audited by South Africa’s Audit Bureau of Circulations (ABC), WALLS & ROOFS magazine, as part of the Media in Africa stable, is continuously adapting and growing, not to keep up with trends, but to set them.

This is why Liezel van der Merwe, managing director of Media in Africa, attended the network for global media, FIPP’s, New York Media Tour in October 2016 – to research how we can do what we do well, even better.

The tour took Liezel to some of the most influential media companies, including Time Inc., The Economist, Forbes, Bloomberg, Refinery29, Mic, Facebook, Instagram, Unruly and Huffington Post to see how they are responding to challenges in the media industry, and how they use online platforms to engage and connect with their readers in forward-thinking ways.

We have the audience
One of the key takeaways from the tour was that magazines and media houses who have an audience, have a business.

“There are so many new and highly effective ways to connect with audiences, but you need that audience to be there in order to start and contribute to the conversation. The audience needs to trust the publication, and the media companies who are succeeding are doing so by creating more touchpoints and providing relevant, interactive and engaging content,” Van der Merwe explains.

“This is what Media in Africa does best and we are continuously optimising and refining our digital strategies to understand our audience better. We look forward to help shape the South African media landscape and contribute to our clients’ success in the future,” she concludes.

To be part of this journey to grow your business in 2017 – contact us today.

Caption: At Forbes, Liezel heard how this impressive media company has grown its unique digital visitors from 12 million to 52 million in the last six years.