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What does the consumer of the future look like? 2024 ushers in a new year of realignment

Main image: Credit to WGSN

Part 1 Consumer sentiments

After years of rapid industry, technological and social acceleration, 2024 ushers in an era of realignment. WGSN presents the new key consumer sentiments and profiles, and what must be done to win minds and market share.

The future of consumers

Future Consumer 2024 is part of a series of unparalleled business strategy reports that empower people with the knowledge to anticipate and deliver engagement strategies and products for tomorrow’s consumers.

Consumer sentiments

WGSN’s consumer sentiments are selected through their proprietary methodology. Some of these sentiments may emerge earlier in certain regions, but all of them are expected to be present in masse in 2024.

Future shock
Overstimulation
Tragic optimism

Consumer Profiles

Each of the Consumer Profiles will be unpacked in Part 2, to follow in the next issue.

Full acknowledgement and thanks go to https://www.wgsn.com/ for the information in this editorial.

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