Visionary architect announced as the designer of the BRIT trophy

by Darren
Designer of BRIT trophy Jnl 1 17

Renowned architect, Zaha Hadid, has been announced as the designer of the statue for the BRIT Awards 2017.

In March 2016, one of the world’s most well-known and inspiring architects, Zaha Hadid, passed away suddenly after suffering a heart attack. On 31 October 2016, the BRIT Awards 2017 with Mastercard announced that this renowned architect had designed the 2017 statue.

The statue will be fully revealed later in the year. Zaha’s team will produce a family of 5 bespoke statues for the 2017 BRIT Awards. Kutay explains the family of five idea: “The concept represents diversity. The family are connected by a wave of transition; they are different yet connected.” The BRIT Awards 2017 with Mastercard will be broadcast live on ITV on Wednesday 22nd February from London’s O2 Arena.

Zaha has inspired many people with her powerful creations. Her creative richness and cultural diversity has helped to redefine design in the 21st century. As a visionary with an incredible imagination, she was no stranger to awards and would have been proud to see the 2017 BRIT Award winners receiving her unique creation.

Director at Zaha Hadid Design, Maha Kutay, and Niamh Byrne, on behalf of the BRIT Awards, personally accepted and started the brief in January 2016. Jason Iley, BRIT Chairman, initially reached out to Hadid at the start of the year and received an instant positive answer. Jason wanted to create something modern and culturally relevant for The BRIT and Hadid was the perfect choice. He met Zaha in February 2016 at her party celebrating her winning of the 2016 Royal Gold Medal for Architecture, presented by the Royal Institute of British Architecture in recognition of a lifetime’s work.

“The party was for her family, friends and many renowned architects,” Jason recalls. “This was a really big night for her and she was still prepared to talk about The BRIT Award. She was really excited about it. A couple of weeks later, as a guest of Sony at The BRIT Awards, she enthused ‘I know exactly how I want to do it! I have a vision for it!’ which was amazing as she was one of the most brilliant, forward thinking architects in the world,” said Jason before adding that Zaha’s work is innovative, original and recognises diversity in culture.

“It has much in common with music. She was the perfect choice for moving the Award into the future.”

Maha Kutay commented that Zaha was truly excited about doing the design.

“Her vision, being an architect, was to focus our efforts more on the 3D element, as the statue had been used as a canvas for artists to paint on over the last few years. Our design expresses Zaha’s unwavering belief in progress and optimism for the future and a break from the norm.  The biggest challenge was to create something different within certain guidelines, and yet achieve a result recognisable to the public. You have to respect the existing to create something new,” concludes Maha.

Full thanks and acknowledgement are given to www.zaha-hadid.com for the information contained in this article.

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