Vinyl flooring company expands into carpet sector

by Madelein
Vinyl flooring company expands into carpet sector

FloorworX recently announced that it will be expanding its business into the carpet and carpet tiles market segment following a partnership with DESSO*, a Tarkett company. The company will now be offering a complete range of carpet tiles, woven and custom made carpets.

The company envisions being a one-stop solution for its customer’s every day, as well as special flooring needs. Importing DESSO’s products to South Africa takes it one step closer to achieving this goal.

FloorworX Managing Director, Dr Donald Platt, says the company is thrilled to partner with DESSO.

“We are very excited about this partnership and we are looking forward to bringing their local product champion, Doret Botha, on board to showcase their products as part of a holistic FloorworX offering to user segments which include corporate, government and private education and healthcare, leisure, residential homes, airlines and sports facilities,” says Donald.

“DESSO’s mission is to develop unique products that deliver a much improved indoor environment, helping to maximise people’s health and wellbeing. This is driven by the company’s innovation programme based on the three pillars of Creativity, Functionality and Cradle to Cradle design which underpin the shift to the regenerative circular economy,” Donald continues.

DESSO is renowned for their design excellence and their commitment to providing the latest trends in areas such as fashion, architecture, art and interior design. The carpet brand is currently available in over 100 countries and is very focused on co-creating new designs either via their Circles of Architects* platform or by successful partnerships with leading architects and designers.

Some of the brand’s popular innovations include AirMaster* and SoundMaster* carpets that reduce the amount of fine dust in the indoor atmosphere and unwanted noise, which are just some of the pioneering solutions that lead to healthier and happier living.

“FloorworX Africa is the only vinyl flooring manufacturer of semi-flexible and fully-flexible vinyl sheeting and tiles and is supplier of the leading brands in laminate and engineered wood in South Africa. This venture into the soft floor coverings market is widely anticipated by our company and we look forward to showing professionals in the flooring industry how we can help them bring their clients’ visions to life with our new range of products,” concludes Donald.

For more information, contact FloorworX on Tel: +27 (11) 406 4024 or via www.floorworx.co.za.

*DESSO, Circles of Architects, AirMaster and SoundMaster are all registered trademarks.

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