Expo provides the ideal opportunity to display a stand made from this company’s own showcased flooring products.
In keeping with the Totally Concrete 2015 theme, ‘A date with innovation’, TAL recently showcased its X-Calibur X-Tech flooring range to a target market that understands the value of quality industrial and decorative flooring products.
Held in May 2015, The Totally Concrete Expo brought together over 300 companies to exhibit and discuss new technological developments in the construction industry. According to TAL Marketing Manager Gela Ohl, the company was one of the few exhibitors at the event that had stands manufactured from their own flooring products – X-Calibur X-Tech SuperFlow in TAL’s case.
“X-Calibur X-Tech SuperFlow meets the latest trend in seamless concrete floors in a range of colours,” she explains. “It boasts excellent longevity and is also easy to clean and maintain.”
Gela highlights another TAL X-Calibur product that generated positive interest from guests at the expo, namely X-Calibur X-Tech StoneFlow. This product is a rapid-set, cement-based, self-smoothing, heavy-duty decorative screeding system that can be ground and polished within four hours of laying.
She also believes that regular participation in industrial expos is pivotal to building long-term relationships and trust. “At this year’s exhibition, our stand was more open and accessible, creating better exposure to visitors and potential customers also exhibiting,” she concludes.