Innovative concrete products from Lafarge South Africa have transformed the local flooring market, emphasises Herbert Groenewald, Building Marketing Manager at Lafarge South Africa.
“We offer an almost unlimited range of beautiful, durable, low-maintenance solutions as alternatives to the traditional choice between bitumen, grey concrete or bricks,” he continues.
Lafarge South Africa is the local subsidiary of the international Lafarge Group, one of the world leaders in building materials. The Group is committed to creating solutions that help to build better cities with the aim of accommodating the rapid global trend of urbanisation.
Innovation is a core strength of the Lafarge Group, which operates one of the largest building materials research and development centres in the world.
The Artevia range is an example of one of Lafarge South Africa’s solutions for indoor and outdoor flooring. It is beautiful, strong and durable, and provides an extensive range of decorative concretes.
Another example is Lafarge South Africa’s Hydromedia solution, a permeable concrete that provides rapid water removal from horizontal surfaces. It is also available in a range of colours, making it ideal for creating decorative water features, safer pathways, parking areas and driveways.
“We take pride in offering customers better value while integrating solutions from our wide range of innovative products and services,” concludes Herbert. “It is this customer-focused “One Lafarge” approach that differentiates us as a ‘solutions provider’ in the marketplace.”
Name: Lafarge South Africa
Category: Cement, Concrete, Aggregates (sand & gravel) and Gypsum.
Location: 35 Westfield Road, Longmeadow Business Estate, Ext 11, Edenvale, 1609
Contact Details: (011) 657 0000/1000; www.lafarge.co.za