Three designs were recognised for their artistic contribution to the future rejuvenation of the Naspers Centre’s facade.
Media24 has revealed the judges’ most favoured designs submitted for Design24, its official World Design Capital project to rejuvenate the exterior facade of the Naspers Centre on Cape Town’s Foreshore.
The top entries are, in no particular order:
• Cape Town-based Tsai Design Studio, whose design entitled “Urban Sculpture” imagined a folded sheath wrapped around the building, with a prominent media wall facing Walter Sisulu Avenue.
• MLB Architects, based in Cape Town and Johannesburg, whose design “Reimagining an Icon” used glass, mesh and green planting to create an entirely new silhouette for the building.
• Pretoria-based DBM Architects, whose “Roots” design imagined tangled roots reaching up the full height of the building, in reference to Media24’s 100-year history in Cape Town.
The prize money of R320 000 was to be awarded to one winner and two runners-up, who would receive R200 000, R80 000 and R40 000 respectively. However, none of the designs submitted met all the criteria, and thus does not qualify for an award. Media24 then decided to reward the three favoured designs equally.
“Some of the entries truly reimagined the iconic Naspers Centre, so even though there wasn’t a clear winner we decided to split the prize money equally between the top three entries as recognition of their artistic contribution,” says Media24 chief executive officer, Esmaré Weideman.
According to Anika Ebrahim, head of corporate communications at Media24, most of the 94 submissions met different aspects of the brief, but the curators and judges were looking for concepts that would completely reimagine the 52-year-old icon.
“The primary intention behind Design24 was to find striking, inspiring ideas that would transform our head office building to reflect a multiplatform media company on the move. The designs selected have done that, albeit falling short of the cost criteria,” she explains.
An implementation team will now draw on the three imaginative concepts to develop the best design solution within the R15 million budget.
Full thanks and acknowledgement are given to Naspers for the information given to write this article.