WOW Group, a leader in the manufacture and sale of small-format tiles, has launched a new brand, DNA Tiles.
The new brand specialises in designs with classic, timeless charisma thanks to the simplicity, authenticity and ceramic appeal of the products.
Its launch marks an important landmark in the group’s expansion – consolidating its leadership of the small-format ceramic tile sector and extending its reach through tiles perfect for those in search of modern, enduring designs.
The power of small
With this new brand, WOW Group extends its portfolio of products and reinforces its commitment to the development of tile solutions designed to meet the demands of the world market.
Its products will be marketed and sold through retailers, big distributors, and architects and interior designers in Spain and the rest of the world.
Beyond trends
DNA Tiles focusses on tiles that evoke the purity and authenticity of ceramic materials through collections that combine modernity with the very best of tradition. Each tile by DNA Tiles is conceived to last, withstanding changing trends by building up a reputation for stylishness and functionality.
“With DNA Tiles, our goal is to develop a new type of tile. We want to offer a range of simple-looking, special products that bring long-lasting value to living spaces. We seek inspiration in today’s trends, but always with a deep respect for the classic, sophisticated design that defines our new brand,” said David Muñoz, WOW Group’s marketing manager.
DNA Tiles is an innovative, environmentally friendly brand that upholds the legacies of traditional ceramic tiles. Each collection is the outcome of a careful mix of artisanal techniques and avant-garde technology.
WOW Group, a leading specialist in the design, manufacture and sale of small-format ceramic tiles, has launched a new brand, DNA Tiles, reinforcing the company’s leadership of its specialist segment.
Full acknowledgement and thanks go to https://dnatiles.com/en/ for the information in this article.
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