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Tiered WFCA membership structure leads to rise in membership

by Madelein
Tiered WFCA membership structure leads to rise in membership

In January 2017, the World Floor Covering Association (WFCA) announced that it has moved to a tiered membership structure. According to WFCA vice president marketing and communication, Freida Staten, this new structure has led to a rise in membership renewals as well as new memberships.

The new structure comprises three tiers namely Sustaining, Leader and Advocate. The new format allows companies to select a level of membership that is conducive to their individual business needs. Members of the Sustaining tier receive comprehensive entry-level benefits, WFCA Trade Scholarship reimbursement, signage on WFCA Dealer Locator, a 20% discount on fcB2B programs and the association’s financial benchmarking report, among other benefits. Besides the aforementioned Sustaining tier benefits, Leadership members also receive unrestricted trade scholarship reimbursements up to $500 and a 25% discount on fcB2B services. The highest tier is the Advocate membership. Members of the Advocate tier receive all the preceding benefits as well as a 30% fcB2B discount, CFI Associate Membership, a 20% discount on all WFCA/CFI training programs, CFI technical services support, access to the CFI installer database, and a company listing on cfiinstallers.org.

For more information, contact the World Floor Covering Association via www.wfca.org.

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