Think “glocalisation” for local and global considerations

by Ofentse Sefolo
Think “glocalisation” for local and global considerations

Specifiers often find themselves at a crossroads between specifying locally produced products and sourcing products manufactured internationally. There are pros and cons to each option and the debate is ongoing. The answer seems to be a balance between local and global, rather than an “either/or” scenario.

The term ‘glocalisation’ (a combination of globalisation and localisation) encapsulates the practice of conducting business according to both local and global considerations. This concept can also be adapted or applied to the sourcing of building materials and finishes for the South African market. While it’s important to source building materials and finishes locally, there will be instances and projects where this simply isn’t possible. At these times, global sourcing of world-class products plays a large role in the advancement of the South African urban landscape.

With over 64 years’ experience in the dynamic South African flooring industry, FloorworX knows how to act locally while harnessing a global mind-set by meeting the most stringent demands in floor functionality, quality, design, colour and service. The company offers products that are sourced and produced locally, as well as the best the international world has to offer.

South Africa’s only locally produced semi-flexible vinyl tiles and fully-flexible vinyl sheeting & tiles are manufactured by FloorworX and the company’s locally manufactured products bear the SANS mark. Quality control and the environment are key factors when selecting your partner in any building-related product or service. The FloorworX East London factory is ISO 9001, ISO 14001 and OHSAS 18001 accredited.

Being deeply rooted in South Africa means that FloorworX has the local economy’s welfare at heart. By partnering with key players in the international market and regularly attending worldwide exhibitions, they are able to bring the latest and greatest in global flooring solutions to local shores.

For more information, contact FloorworX on Tel: +27 (11) 406 4024 or via www.floorworx.co.za.

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