A new Premium Range of paints will soon be available from Cedar Paint, and all the new products are water-based, low in volatile organic compounds (VOCs), in recycled packaging and offer a comprehensive palette of colours that are in line with the current trends in interior design.

The Cedar Paint range comprises:

Cedar Satin Wall Coat
This is a washable, high-quality, weather-resistant barrier that provides a soft sheen finish. It can be used on interior and exterior surfaces and because it has multi-layered grime-proof properties, it is ideal for use in high-traffic areas.

Cedar Matt Cover Coat
The Cedar Matt Cover Coat is ideal to decorate, and protects interior and exterior walls and surfaces. Its “breathe-film formulation” is weather-resistant, but allows moisture to “breathe out” of the substrates while still stopping water or moisture from penetrating the coating.

Cedar Plaster Primer
This water-based, alkali-resistant primer dries to a matt finish and has excellent adhesion to and penetration into masonry surfaces. It should be used to prime new, dry, interior and exterior surfaces such as cement plaster, raw brick, concrete and Masonite hardboard. A universal undercoat needs to be applied to the primer.

Cedar Roof and Waterproof Coat
This UV-resistant and colourfast product offers “para-proof protection” and is recommended for use on multiple surfaces including roof tiles, galvanised sheeting, gutters, downpipes, window sills, fascia’s and walls.

Cedar Textured
Using what Cedar Paint calls its “silica bridging technology”, the Cedar Textured coating gives a textured finish that will fill hairline cracks in plaster. Apart from protecting and enhancing exterior surfaces, it can be used on feature walls in any interior application.
 
Cedar Water-based Non-Drip
Using a “high-build gel technology”, this water-based coating was developed using a thixotropic formulation that helps to maintain a drip-free application. It gives a lasting high sheen, luxurious quality finish once dried.

Colour specifications
Cedar Paint says the dynamics of colour cover three main areas:
• Decorative.
• Technical.
• Functional.

“The approach to colour marketing and specifications is centred on decorative global trends identified through colour forecasting groups and based on prevailing trends,” says Shane Weeden, Managing Director for Cedar Paint.

“In specifying colour, designers cannot assume that current trends or personal preference are sufficient justification for creating a suitable architectonic environment. Colour has a role to play beyond the decorative realms.” Weeden says.

“Colour must fulfil its functional purpose within the built environment – something that is often overlooked by designers during the specification process,” says Helen Gurura, Architectrual Colour Specialist to Cedar Paint.

“To be a leader in the coatings industry in terms of colour implies there must be an understanding of the triadic relationship between harnessing colour’s decorative aspects, understanding its technical attributes and tapping into its functional properties. Each of these aspects should be taken into account,” Gurura says, adding that all these elements are embraced in Cedar Paint’s functional colour design approach.

Functional colour design revolves around the design principles of colour ergonomics. Four main areas of the colour experience and human psycho-physiological reaction are considered. These include:

• The psychological effects of colour – The use of colour in creating a mood has to fit the function of an architectural space. To see colour being merely a decorative element is wrong. Colour must be used in context while satisfying the aesthetic elements of design.

• The neuropsychological aspects – The colour specifier or designer should always be aware of the perceptual sensory extremes known as sensory deprivation (monotony) and sensory overload (over-stimulation). Both affect the nervous system by changing an individual’s emotional state, so it’s vital to strike a balance between these extremes.

• Visual ergonomic effects – In the design of a space, concern must be shown for conditions that affect visual efficiency and user comfort. The role of light reflectance values (LRVs) in design ought to be factored in among several other colour specification variables.

• Emotional affects and psychosomatics –The emotional content (or “emotional loading”) of an environment is important as colour plays a major part in determining the overall mood or ambiance of an interior space.

Cedar Paint can provide on a National level, professional decorative, technical and functional guidelines, and offers detailed colour specifications to help create architectural environments that are conducive to the productivity and comfort of occupants in any field.

Cedar Paint
Tel: (012) 804 2130
Website: www.cedarpaint.co.za