Rob Boogaard from Interface discusses the importance of industry setting outrageous sustainability targets.
An appeal to industry to set itself “outrageous” – yet attainable – sustainability targets has been made by Rob Boogaard, CEO and President of the Europe-Middle East-Africa (EMEA) operations of Interface, one of the largest modular flooring producers, represented in SA by KBAC Flooring.
Speaking at the recent Green Building Council of South Africa’s annual conference in Sandton, Rob said the aim of sustainability should not merely be to stop the negative aspects of the production process nor to simply limit it. Instead, industry had to comprehensively reverse the trend, set itself “outrageous targets’’ and become restorative in all aspects of environmental protection.
In an interview after the GBCSA conference, Rob said he was concerned that an increasing number of companies saw the quest for a circular economy merely in terms of providing a recycling service to customers, and an opportunity to produce slick brochures and case studies to illustrate environmental successes. There was also the alarming tendency to develop a ‘green product’ without doing the hard work to internally eliminate any negative impact on the environment during the manufacturing process. “I don’t believe that anybody can make a green product in a brown factory,” he asserts. “It’s just not possible.”