Showcasing a unique flooring project that inspires innovative ideas for future flooring installations.

In January 2016, DOMOTEX Hannover, a leading trade fair for carpets and floorcoverings, will be showcasing the latest developments and applications in floorcoverings. Once again, the Innovations@DOMOTEX competition is calling for exhibitors to enter their latest innovative products. The following success story shows how the flexible Purline by *wineo flooring, which was chosen for Innovations@DOMOTEX 2014, has become a space-defining element at the Innside Wolfsburg Design Hotel.

Opened in 2014, the Innside Wolfsburg Hotel is located in close proximity to the Volkswagen production plant and the Autostadt. The hotel was designed by German-Russian architect Sergei Tchoban and his nps tchoban voss studio while the interior design was carried out by Jonasplan Interior Architecture + Design. The building’s ground floor with a lounge area and café displays a spacious, glazed hall. It has more than 200 rooms, a spa, a conference area and a ballroom, all located on the upper floors.

For the flooring, the interior designers selected the bio-polyurethane Purline by wineo design, a Windmöller Flooring Products WFP GmbH brand. Instead of petrochemical polyols, this flooring uses bio-based polyols made from canola and castor oils, with chalk as filler. Purline is free of chlorine and plasticisers, solvents and any other harmful substances. The material is odourless, easy to clean and extremely durable. At the Innside Wolfsburg Hotel, Purline is used over a total surface of about 1 800m², featuring a 1 000mm by 500mm plank design.

To emphasise the hotel’s connection with Wolfsburg, Jonasplan opted for floor-to-ceiling black and white photos from the history of the Volkswagen factory to decorate the walls in the circulation areas. Matching the wall design, the floors are covered in grey shades from the Purline Stone collection. “The flowing transition between the different materials marks out the different functional areas and subtly guides the visitor through the building”, says Dirk Jonas from Jonasplan. According to the designer, “the reduced visual design conveys a feeling of calm and security”.  

This type of ‘organic flooring’ made of new materials is just one example of the many options available in contemporary floorcoverings from which architects and interior designers can choose. At DOMOTEX 2016, designers and creatives working in architecture, interior design and design will find a wealth of inspiration for customised applications in flooring, while exhibitors will showcase their product offerings and in turn their own unique success stories.

*wineo is a registered trademark