Stiles’ founder, Etienne Joubert, had a vision to offer an exclusive range of tiles that was made for the tile retailer and inspired by the beauty of South African landscapes. This new, in-house brand was launched on Joubert’s birthday in September 2023, and bears his name, Etienne Tiles, as a tribute to the late founder.  


 An ardent admirer of South Africa’s breathtaking landscapes, Joubert often embarked on motorcycle journeys to capture the country’s mountains, seas, fauna and flora through his lens. It is this profound love for nature that inspired the design of the Etienne Tiles range. Sadly, he passed away shortly before his namesake range was launched. 

New collections 

 The stated aim of the recently unveiled Etienne Tiles is to bring the South African landscape into homes with stylish indoor and outdoor tiles. The collections are named after the vivid landscapes of the Outeniqua mountain, Griqualand, the Highveld and Silt. A virtual showroom is available online where the splendour of South Africa’s natural beauty is brought to life.  

Design ethos 

In a promotional video produced shortly before his passing, Joubert noted that the idea behind the new and exclusive Outeniqua Stone collection was to make the mountain a part of the home and personal living space. This design ethos is embodied in each of the collections, with careful attention given to the colours, textures and veining of the Etienne Tiles collections. 

 Touching tribute 

 Steve Joubert, Etienne’s eldest son and the current chief executive officer of Stiles, shared his sentiments in this tribute: “My dad gave me an incredible opportunity as a young man. We built Stiles together. Having spent so much time together, I caught his vision for the tile market in South Africa and was able to run with it when he no longer could. I wanted to honour him and the legacy he built by naming Stiles’ first in-house product after him. I’m so glad he got to see this dream come to life before he passed on.” 

Tile retailer, Stiles, launched an exclusive in-house brand inspired by the beauty of South African landscapes called Etienne Tiles. The new range is a tribute to the late founder of Stiles. 


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