Sponsorship highlights safety policy

by Darren
Sika sponsorship Jnl 3 14

Sponsorship enables two new canoes and enhances safety policy.

Canoeing South Africa (CSA) was faced with a need to replace two new canoes for on-river safety, which created an opportunity to approach SIKA to become a sponsor in exchange for corporate branding on CSA river craft.

According to CSA Chairman Rob Hill, CSA was looking for a partner who supports a “Safety First, Safety Always and No Compromise” policy. Sika, in total support of this safety policy, gladly agreed to sponsor the two new canoes which would be seen at major canoe events and marathons in KZN.

These two new canoes will be used during events by the sweep team, which forms part of the on-river service and comprises a group of select, certified and capable paddlers who take to the river to accompany the backmarkers and offer assistance to those in need. The river safety and sweep team is a key support for paddlers and it is now mandatory to have a presence on all river events, whether major grand prix or schools’ events. There are 17 events in KZN and one in the Eastern Cape annually. 

The CSA canoes have been decorated with Sika’s bright red and yellow branding and have already been used for the 2013 Hansa Fish River Canoe Marathon. CSA is very appreciative of the sponsorship and Sika looks forward to supporting future endeavours of this invaluable organisation.

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