Parson’s Branding, Belgotex’s creative agency, was the proud recipient of a bronze award in the design identity category at the 41st Loerie Awards. They received the award for the work they have done on Belgotex’s brand design. The ceremony took place at the Durban International Convention Centre on 23 and 24 August with the sole purpose of celebrating the achievements and creative excellence of some of the most prestigious brands within the ever-growing brand communication industry.
The Belgotex brand was recognised at the awards through its dedication to bringing the comfort and beauty of carpet to life. It did so not only through the manufacture and distribution of a world-class quality product, but also by considering all areas of the product showcase, from sampling material to print to social media, which has been embodied in a lifestyle context that elevates the floorscape as a whole. No matter what the challenge, Belgotex strives to drive design with purpose and passion, ultimately strengthening the brand’s steadfast connection with their people, product and the planet.
Hearty congratulations to Belgotex and the many other deserving winners at the Loeries this year. May they continue to uplift, empower and innovate within their industries.
For more information, contact Belgotex on +27 (33) 897 7500 or visit www.belgotex.co.za.
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