I4F is a group of companies that provides technologies and patents to the flooring industry. This organisation recently announced that it has launched an official WeChat account that will feature important insights into the global flooring sector as well as information on I4F’s patent portfolio.

WeChat is the world’s fifth most popular social media network and has over a billion users per month. I4F’s WeChat account also aims to help licensees accelerate their marketing activities by giving them access to newsletters in Chinese as well as a full range of marketing materials including installation films. Information about how to become a licensee including access to the I4F team is also available through the WeChat account.

I4F CEO, John Rietveldt, comments: “Chinese manufacturers using our account have instant access to real-time information on I4F and its technologies, as well as important global news and trends emerging from the European and US flooring markets. Our WeChat account now gives Chinese flooring players access to relevant, trustworthy news upon which they can rely to help them create more growth and profit, and to take advantage of the opportunities of tomorrow.”

For more information, contact the I4F on via www.innovations4flooring.com.

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