In the fast-paced world of flooring, reaching a 20-year milestone is a testament to not only longevity but also adaptability, innovation and a commitment to excellence.  

 Seamless Flooring Systems, a trailblazing company in the flooring industry, is celebrating two decades of delivering cutting-edge technology solutions that have transformed the way people think about floors.  

 Looking back on its remarkable journey, it’s evident that Seamless Flooring Systems has not only evolved with the times but has also set new standards in the industry. 

 Tailor-made flooring solutions 

 Seamless Flooring Systems was founded in 2003 with a clear vision in mind: To provide unique and innovative world-leading flooring products. Its aim was not only to offer superior flooring solutions but to also provide a comprehensive installer training programme, ensuring that its flooring systems were implemented correctly.  

 The company’s dedication to overseeing the entire execution and lifecycle of its systems has set it apart from the competition. 

 Strong leadership and ownership 

 One of the cornerstones of Seamless Flooring Systems’ success is its unwavering commitment to privately held ownership. Throughout its tenure, the company has been led by its original founding member, maintaining control over key strategic and business decisions.  

 This has allowed it to move quickly in the market and create new trends. This continuity has also ensured a consistent focus on meeting the specific business needs of its valued customers. 

 Industry demands 

 Over the past two decades, Seamless Flooring Systems has continually evolved its suite of flooring offerings in response to changing business expectations and industry demands. The company boasts a portfolio of industry-leading trademarked brands including QUARTZ CARPET®, RIVERSTONE®, PLAYSAFE® and SPECTRA® brands. 

 QUARTZ CARPET®, one of the company’s flagship brands, has gained recognition in over 60 countries worldwide, with over 1,2million square metres installed in South Africa to date. Known for its exceptional quality, this product is processed under the strictest European ISO 9001 management standards, making it the preferred choice for specifiers and clients working within green building and eco-design code parameters. 

 The company’s stone-processing plant in Belgium has been awarded the prestigious ISO 14001 certification for Environmental Management Systems, highlighting its commitment to sustainability. 

 Seamless Flooring Systems also takes pride in its environmentally friendly approach. The resins used in its products are specifically formulated to withstand the harsh ultraviolet (UV) climate of Southern Africa and the Indian Ocean Islands, and they are 100% solvent and volatile organic compounds (VOC) free. 

 20 years of success 

 Jeremy Stewart, the managing director and owner of Seamless Flooring Systems, reflected on the company’s remarkable journey over the past two decades. He remarked: “This has been the fastest and most interesting 20 years of my life. If you don’t like change, innovation is not for you. We started with a philosophy of listening to the marketplace, delivering a high-quality product and providing attentive customer service. Our founding beliefs remain our top priority today, and I believe because of that, our company remains viable, strong and growing.” 

 Stewart emphasised the importance of adapting to change and innovation in the ever-evolving business landscape. The company’s ability to balance innovation with conservative management principles has been a key factor in its enduring success. 

 He also expressed gratitude to the valued customers and strategic raw material suppliers who have been instrumental in Seamless Flooring Systems’ journey. He added: “No one could have predicted the dramatic events that have taken place around the world over the past few years. At Seamless Flooring Systems, we’ve seen it all, and it’s been an incredible journey for us to take up the challenge as a business.” 

 A dedicated team 

 The company has faced numerous challenges over the years, including market cycles, the global pandemic, technological advancements and changes in legislation and guidance. However, thanks to the dedication of its leadership team and hardworking employees, Seamless Flooring Systems has weathered these challenges and grown. 

Stewart concludes with pride: “Our biggest asset is our loyal long-serving staff members, who are the backbone of our company. I’m proud to report that our business is solid, and that we are looking forward to the next 20 years that lie ahead. Seamless Flooring Systems remains motivated – we still want to know what is next in flooring, and with our experience, take our customers there.” 

Local flooring company celebrates 20 years in the local industry, and offers insights into the past two decades, its business philosophy and dedication to innovation.

Seamless Flooring Systems’ managing director, Jeremy Stewart’s, experience in the flooring industry is renowned. Among his achievements are:  

  • Diplomas from the South African Paint Manufacturing Association (SAPMA). 
  • Ex-chairman of the Waterproofing Association of the Cape (Manufacturing). 
  • Ex-committee member – Concrete Society of Southern Africa. 
  • Ex-committee member – Corrosion Institute of Southern Africa. 
  • Corrosion engineer – NACE Level 1 & 2.  
  • Managing director – South African Integrated Flooring Training Institute (SAIFTI). 
  • Owner of Seamless Flooring Systems from 20 years ago to present. 
  • Chairman of the South African Sports and Play Industry (SASPI) from 2015 to present. 
  • Associate member of European Synthetic Turf Council (ESTC) and represents SASPI. 
  • Lectures second-year interior design and architectural students on all flooring and preparation at technikons and universities.  
  • Local and international speaker on flooring.  
  • For over 15 years, Stewart has contributed to numerous technical articles for this magazine and currently writes the Floors Encapsulated article for this magazine.  

For more information, contact Seamless Flooring Systems: 

Tel: 0861 782 789 



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