The South African Wood, Laminate and Flooring Association (SAWLFA) has unveiled its new logo. This was done after careful consideration and feedback from its community, to better represent the association’s values and vision.  

Wider scope 

As the membership of SAWLFA has increased, it has also expanded into other areas of the flooring trade. Previously, the association focussed on solid and laminate flooring, but now it includes vinyl flooring products. The refreshed logo reflects this broader scope of flooring, while still honouring SAWLFA’s heritage.  

“Our new logo symbolises our dedication to staying current and meeting the needs of our dynamic community,” says SAWLFA chairman, Peter Geyer.  


SAWLFA has launched a new logo that reflects its values and broadening horizons.

Who is SAWLFA? 

The association exists for the protection of the end-user and the environment. It provides a unified voice for the industry, and it is committed to the setting and maintaining of industry standards. 

Other focus areas include: 

  • The establishment of guidelines and materials for training, and the education of industry participants. 
  • Playing an advisory role and proving impartial opinions to resolve problems and disputes. 
  • Providing a central advisory focus for technical matters.  

Peter Geyer, SAWLFA chairman.


At the core of the association lies a fundamental belief in the power of shared knowledge and collaboration among the members. SAWLFA has announced the completion of state-of-the-art, hands-on training bays in Gauteng. These facilities represent a significant step forward in providing members with optimal learning environments. Training opportunities will be extended to Cape Town and the Garden Route later in the year.  

“Working together to support initiatives aimed at improving training facilities has fostered a deep sense of community and strengthens the industry as a whole,” confirms Geyer. 


The new SAWLFA logo reflects changes within the association and the industry. 


For more information, contact SAWLFA: 

Tel: +27 11 455 2822 




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