The Southern African Wood, Laminate and Flooring Association (SAWLFA) held its annual general meeting (AGM) in February 2025. 

In his report, Chairman Peter Geyer acknowledged the Executive members’ dedication to supporting the association, and the inspectors’ commitment to impartial and detailed reporting. 

Accreditation and training 

Geyer stated that the primary objective of SAWLFA is to train and accredit installers. The Training and Accreditation Centre at Likewise, initiated by the late Jaco Vermeulen, continues to benefit members. 

Accredited installer numbers increased significantly from 16 in 2023 to 45 in 2024. Out of 44 inspections conducted, only one complaint involved a member installer.  

From left: Madelein Smith, Amanda Geyer and Peter Geyer at the SAWLFA 2025 AGM.

New leadership 

After serving three terms as Chairman over 27 years, Geyer announced his decision to step down. Highly respected industry figure, Amanda Geyer was appointed as the association’s first-ever female chairperson, to the approval of all., Sasha Kozinsky remains as Vice-Chairman.  

New executive members include Sakkie Pretorius from KwaZulu-Natal, and Neil Barnard from Cape Town. This expanded executive committee reflects Amanda’s vision of inclusivity and a commitment to addressing the unique needs of flooring professionals across South Africa. 

Knowledge sharing 

Presentations were given by Sasha Kozinsky, who spoke about SPC flooring, and by Mark Bracher who discussed how inspections are conducted. These presentations reflected the association’s commitment to knowledge sharing and upholding high standards within the industry. 

Media partnership 

Media in Africa’s Floors magazine was introduced as SAWLFA’s media partner. The publication’s Madelein Smith was on site to discuss the upcoming Floors Expo, which SAWLFA will be participating in.  

Attendees were invited to engage with her regarding the event, which is scheduled to take place in May 2025. 

At its 2025 AGM, SAWLFA elected a female chairperson, a testament to the evolving nature of the traditionally male-dominated flooring industry. 

For more information, contact SAWLFA: 

Tel: +27 11 455 2822 

Email: info@sawlfa.co.za 

Website: www.sawlfa.co.za