SAVA launches vinyl brand

by Ofentse Sefolo
SAVA launches vinyl brand

The Southern African Vinyl Association (SAVA) used its recent annual general meeting (AGM), which was held in Midrand, Johannesburg, to launch important initiatives that stand to revolutionise the local PVC industry.

1. Exciting developments in SA’s vinyl industry

Speaking at the event, SAVA chief executive officer, Adri Spangenberg, said that worldwide the plastics industry has come under threat and has been placed under severe scrutiny. “However, this should not in any way diminish the important role plastics play in our modern lives,” she says. “Whether being used in lifesaving medical devices, to providing clean water to communities around the globe, PVC plastic in particular is used in a wide variety of different shapes, forms and applications to improve, protect and save lives every day.”

2. New vinyl branding

SAVA members who can prove that they comply with the association’s Product Stewardship Commitment (PSC), are awarded the new Vinyl-dot (Vinyl.) logo, which they are encouraged to display on their products, websites and other marketing material.

The process of proving compliance will have to be repeated each year and the logo will be updated annually. This year, 21 SAVA members were awarded certificates and the rights to display the Vinyl. 2019 logo on their products.

3. Exciting opportunities for the vinyl industry

Unpackaging some of the challenges and opportunities facing the local vinyl industry in South Africa at the moment, Sian Cohen, business development key accounts specialist at the Green Building Council of South Africa (GBCSA), highlighted the importance of taking a long-term view when accessing the “green credentials” of PVC products. It is vital to consider the full lifecycle of a product, from cradle to grave, when evaluating the environmental impact it has on the environment,” Cohen said, acknowledging that PVC has made considerable progress in improving its sustainability credentials and winning the approval of the GBCSA.

4. Looking ahead

“We are very excited about the future of SAVA as an association and the trajectory of the international PVC community,” Spangenberg concludes.

Acknowledgement and thanks go to SAVA (www.savinyls.co.za) for the information contained in this article.

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