We don’t often associate the flooring industry with Rock ’n Roll, but thanks to the innovation of music legends, the Rolling Stones, their world-first flagship store at No. 9 Carnaby Street in London’s Soho is something to see.
The store was created in partnership with Bravado, Universal Music Group’s merchandise and brand management company and features all the hallmarks of the iconic band, including exclusive new fashion label “RS No. 9 Carnaby”.
Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colours of red and black, which have most ingeniously been incorporated into the shop’s glass floor featuring many of the band’s lyrics.
The store’s windows feature a world first soundwave installation – taken from the opening to the 1966 hit track “Paint It Black”. The audio of the beginning of the iconic song is visualised as a soundwave and reinterpreted into a striking red metal sculpture, while the fitting rooms are adorned with iconic album artwork: Exile on Main Street (1972) and Some Girls (1978).
Inside, there is an exclusive and curated mix of collections and collaborations for fans of all ages. The store has also introduced “Stones Red”, the official colour from Pantone which is seen in the design elements of the store as well as in the exclusive apparel and accessories collection.
Check out the video of the store
The band’s continuing album and single releases will be at the heart of the shop’s pulse. Music will be available to buy including the Goats Head Soup album and Scarlet single along with an exclusive 500 copies of the Goats Head Soup 2020 album in the Stones Red colour.
Sound, vision and lighting are key store components. Five, 90-inch portrait screens display a film made exclusively for the store showing footage across the rich history of the band. Speakers from high-end British audio brand Bowers & Wilkins play tracks from the greatest rock ‘n’ roll band in the world.
During a live stream, the Rolling Stones said, “Soho has always encapsulated Rock ’n Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”
For more information, contact UMG Global Communications:
Email: James.Murtagh-Hopkins@umusic.com & Sharlotte.Ritchie@umusic.com
Main image credit: Gavsy Media
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