Professional coaching and mentoring has become a necessity and is no longer a luxury with all the greats turning to these professionals.

Coaching plays a paramount role in business since the coach plays the role of an accountability partner and won’t quit until the individual who has sought the services of the coach has achieved what s/he set out to do. According to The Kim Coach Partnership, a company devoted to the coaching masteries of the International Association of Coaching (IAC), some of the most successful people in the business world today have used the services of a coach or mentor in their life and/or business.

“Coaching can create a significant competitive advantage for the simple reason that owner efficiency makes a substantial impact on business profitability,” states Kim Ikel, Owner & Principal Coach at The KimCoach Partnership. “As the world of business moves faster and becomes more competitive, it becomes a challenge to stay abreast of changes in each type of industry as well as the innovations in sales, marketing and management strategies. Having a business and/or life coach isn’t an unnecessary luxury, but rather a necessity that every business should have.”

High performers in any field typically have a coach and/or mentor simply because great coaches are objective, truthful and ask more questions than they answer. Furthermore, they encourage individuals to think about their businesses in a manner that they wouldn’t necessarily be able to do on their own. Consequently, through encouragement and accountability, a coach will get their clients to work harder for peak performance.

Kim goes on to say that a coach also offers realistic assessments of where the individual is currently at and how to improve. “Coaches help to identify personal strengths and weaknesses, which includes life skills coaching, to get the individual to focus on what s/he does best,” she continues.

Kim concludes by answering the question: Does my business coach need to know my industry? “The greats from all walks of life use a coach to get even better and never stagnate,” she says. “However, I don’t advise obsessing over finding a mentor from one’s own industry. Sometimes the very best coaches know nothing about a client’s industry at all. It is the coach’s status as an outsider that makes his perspective so valuable.”

For more information visit www.kimcoach.co.za