It is a great opportunity for a company to be involved with the training and caring of guide dogs by ‘adopting’ them and taking over all the costs involved.

It is with great pride that Polyflor SA announces its partnership with Guide Dogs SA by ‘adopting’ Asia, a black female Labrador X Retriever puppy born in June 2014. She is from one of the first artificially inseminated litters imported from the USA by Guide Dogs SA to increase the gene pool and bring new traits to SA’s dogs.

“A year ago, we started incorporating images of a guide dog in our marketing campaigns, supported by the pay-off line, “Trust is earned”, explains Tandy Coleman-Spolander, Marketing Director of Polyflor. “We see the role we play for our clients as being similar to that of a guide dog or service dog that spends its working time guiding and caring for its owner. As a Trusted Advisor, we help our clients navigate around any obstacle they might encounter, and continue on with the least possible disruption to the journey. It is this service that we offer which forms trusted relationships with our customers”.

When the opportunity therefore presented itself for Polyflor to sponsor the training of one of these puppies, they jumped at the opportunity.

“SA Guide dogs has a programme called The Puppy Raising Scheme which involves a puppy walker homing and training a puppy for anything between nine and twelve months, prior to their advance training,” Tandy explains.

Raising and training these special dogs is fairly expensive in both time and capital, as it takes approximately 18 months before a guide dog is ready to be placed. Guide Dogs SA therefore relies on corporates like Polyflor to help cover the veterinary costs incurred, in addition to vaccinations, deworming, micro-chipping and food.

“We feel very excited and privileged to be part of this journey that is preparing Asia to become somebody’s trusted companion and to aid that person to walk and navigate his or her path in life,” concludes Tandy.