While many companies will take time to reflect on their past achievements and successes, Van Dyck feels it’s more important to focus on the future.
During the month of October 2015 Van Dyck celebrated its 67th birthday. While many companies will take time to reflect on their past achievements and successes, Van Dyck feels it’s more important to focus on the future, knowing that it’s vital to continue to build a company that will last another 67 years.
The company has undergone a number of noteworthy changes over the past few years. The old Van Dyck Carpets logo represented tradition with its recognisable shade of blue and diamond shape. It represented a renowned brand, tried and tested over all these years. A new logo, however, was launched four years ago to reflect Van Dyck’s commitment to sustainability as well as a new strategic direction that it embarked on.
The new logo is bright green and the font and shape are more modern in order to represent the energy and youthful spirit of the revitalised Van Dyck brand as well as the new wave of modernisation taking place in the organisation. The word ‘carpets’ was also dropped from the company’s name due to the fact that Van Dyck now offers a wide variety of flooring products over and above carpets.
The company now distributes a number of products, most of which are manufactured locally at Van Dyck’s Durban factory with the remainder being sourced from international partners. These products include everything from carpeting, luxury vinyl flooring, laminates and artificial grass to wall coverings, rubber underlays and flooring.
The company’s international partners include prominent international floorcovering suppliers renowned for bringing high-quality and environmentally friendly products to the market that are different and innovative, which Van Dyck carefully selects in line with its new strategic direction. These suppliers include Balta (which specialises in broadloom carpets, rugs and residential carpet tiles); Modulyss (which offers durable tufted carpet tiles made in an environmentally responsible way); Instafloor (acoustic underlays made from recycled rubber); Easigrass (an artificial grass product), IVC (which is renowned for its vinyl flooring products) and, the latest addition, Pergo (which specialises in laminate flooring and also high-end luxury vinyl tiles and engineered wood).
There are many reasons why companies like Van Dyck are starting to place a larger emphasis on green initiatives. These reasons include environmental concerns, building regulations, corporate image as well as public pressure.
Van Dyck sources raw materials from organisations with ISO 14001 accreditation and in addition focuses on incorporating post-consumer and post-industrial recycled content. The company also concerns itself with a number of aspects with regard to manufacturing, namely reducing energy consumption, using clean technology, reducing production waste, planning efficiently around peak electricity demand times as well as using renewable energy where possible. All these efforts have enabled Van Dyck to reduce its carbon footprint by 20.7% over the last two years and be one of the first South African companies to receive the Carbon Trust Standard, an international mark of excellence recognising success in reducing carbon emissions, an achievement that Van Dyck is extremely proud of.
Besides diversifying its product range and offering clients more environment-friendly flooring solutions, Van Dyck is pursuing a number of other initiatives in order to remain relevant and sustainable in the industry. For example, one core focus of the company is investing in its employees so that they continue to develop their skills and become more multi-skilled to meet the ever-changing demands of the market. Secondly, the company continues to focus on developing a long-term partnership with its customers.
So in every business purpose, Van Dyck employees work together to serve their clients. “We owe it to our clients and we wish to express our heartfelt appreciation to them for their belief and support over all these years and we are looking forward to serving them and remaining one of their preferred suppliers for many more years to come,” concludes Van Dyck.