PIM is more than just a buzzword

by Tania Wannenburg
Inspire Trade Expo June 2016

PIM at Inspire Trade Expo 1-3 June 2016.

Personal Interactive Marketing or PIM, an acronym coined by the Inspire Strategic Team, was identified as a need after much investigation into the current marketing landscape. According to the company, it is one of the few ways in which face-to-face interactive marketing can occur.

The Inspire Trade Expo has quickly evolved into the only platform within the architectural, interior design and office furniture industries that offers a purely trade only, B2B  expo that is not open to the public, which in turn maximises opportunities for a PIM approach.

“This certainly reduces the number of feet through the door, but ensures a targeted audience that is very relevant to the exhibitor,” explains Rina Fortmann, Founder and CEO of the Inspire Strategic Team. “Many of the companies that exhibited last year and had a proper strategy prior, during and post-show, secured up to a year’s worth of business from this three day expo.”

A large focus this year will once again be the Workspace Furniture & Accessories sector which has up until now had no dedicated platform to exhibit on. If you are a manufacturer, importer or wholesaler with design related products and want to connect on a personal level with existing as well as potential clients, then the Inspire Trade Expo should definitely be a priority in 2016.

Should you wish to exhibit at Inspire Trade Expo 2016 or visit the expo as a trade visitor, e-mail anita@inspiretradeexpo.co.za or visit www.inspiretradeexpo.co.za.

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