Pigments with effect

by Tania Wannenburg
Pigments with effect BASF

BASF has launched two new effect pigments that combine warm metal shades with an aged effect and an attractive textured surface.

For elegant and on-trend interiors, BASF has launched two new effect pigments that enable warm colours with an antique look.

Firemist® Velvet Gold is an elegant and unobtrusive gold, while Firemist® Velvet Russet is bold reddish brown with a metal shine. These colour shades complete the Firemist® Velvet series, which also includes pearl (white), bronze and copper pigments.

The Firemist Velvet product family offers manufacturers of decorative interior paints unique and warm design options with an aged effect and an eye-catching textured surface.

Light them up
The appeal of the effect pigments of the Firemist Velvet range lies in their unique, novel appearance. When exposed to indirect lighting, they appear matt and elegant, but when directly lit, they produce a gently sparkling effect. In addition, their velvety haptics create a comfortable, warm atmosphere.

“Warm colours with a metallic shine are full on trend, especially when it comes to interiors,” states Arno Tuchbreiter, head of pigment marketing for industrial and decorative coatings at BASF.

“This means that the Firemist Velvet products are the ideal solution for high-quality applications, and when combined with other effect pigments, they offer a wide range of elegant, antique looks. Special design accents lighten up prestigious rooms as well as our own four walls.”

As per the normal application of interior paint, the new effect pigments can be applied directly onto concrete, wallpaper and wooden surfaces.

Applications beyond interior paint
The effect pigments of the Firemist Velvet range can also be used for the production of printing ink for high-quality wallpaper or as a surface coating for metal and plastic.
Tel: 011 203 2422
Website: www.dispersions-pigments.basf.co.za

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