BASF has developed a new process for steering its portfolio based on sustainability criteria.
Professionals in the building industry are increasingly under pressure to choose greener products. The problem, however, remains how to validate and navigate the sea of “sustainability” disclaimers that product manufacturers are offering.
BASF has developed a new process for steering its portfolio of 50 000 products. Called the Sustainable Solution Steering Method, this tool is used to review and evaluate the various sustainability aspects of relevant products. It is an externally validated process that will help clients and prospective clients to measure the product’s contribution to sustainability.
The products are then sorted into four categories based on results, namely accelerators, performers, transitioners and applications, with the first category being the most sustainable.
Some of the data that is determined via the Sustainable Solution Steering Method includes how a product contributes to resource conservation, health and safety and cost-effectiveness, among other aspects. What makes this method particularly useful, is the fact that it takes regional differences as well as industry requirements into consideration as well. Over 80% of BASF’s products have been analysed over the past three years and the company plans to have their whole product portfolio analysed by the end of this year.
“It is becoming increasingly important for customers to be able to combine economic, environmental and societal demands. We see this development as a business opportunity for BASF, and intend to seize it in a targeted manner. This approach forms an integral part of our corporate purpose to create chemistry for a sustainable future,” commented the chairman of the board of executive directors at BASF, Dr Kurt Bock.
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