One-stop business strategy and marketing firm

by Darren
Business strategy and marketing firm Jnl 1 17 NEW

Senior lecturer at GIBS, Dr Mignon Reyneke, started her own consulting and advisory firm in 2016.

Dr Mignon Reyneke started a boutique advisory firm, Mignon Reyneke Consulting and Advisory (MRCA) in 2016. The company provides consultation services in the areas of business strategy, marketing and communication strategy, as well as the execution of strategic decisions for companies ranging from large international businesses to local start-ups.

Mignon’s clients originate from a variety of industries, ranging from engineering and construction to insurance, retail brands and high-end automobiles. Working for large multi-national and local firms in Australia, the United Kingdom and South Africa, she has extensive experience in various industries. Mignon holds an MBA from the University of Melbourne, Australia and a PhD in luxury branding from LTH, Sweden.

As senior lecturer at the Gordon Institute of Business, teaching on the MBA and PhD programmes, she has also gained a lot of experience in transferring knowledge and skills. Besides her work at GIBS, Mignon also uses these skills in corporate training programmes where she focuses on developing and enhancing the leadership and management skills of business managers in the areas of marketing, sales and strategy development and execution.

“I’m passionate about finding solid long-term solutions to business challenges and ensuring that these are well executed to provide significant value and competitive advantage to our clients,” says Mignon before adding that the services that MRCA offer include marketing campaign development, customer insights, brand development, market research and business and marketing strategy development.

MRCA has become a one-stop consulting and advisory firm for many businesses, partly due to its superb partner network that can provide additional services such as design services for logo’s, corporate identities as well as all forms of marketing campaign execution such as copywriting, development of communication material and the management of marketing campaigns.

For more information contact Mignon Reyneke on +27 (11) 771 4000 or +27 (82) 474 0330 or via e-mail: ReynekeM@gibs.co.za.

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