New TV Campaign launched

by Tania Wannenburg

A new TV campaign aims to introduce viewers to a range of product offerings from a renowned flooring company in SA.

It is with great excitement that Belgotex Floors is launching a new TV campaign in line with its strategic rebrand and “World of Choice” repositioning.

Designed to showcase the variety of flooring products offered by the company, the 60-second commercial will be flighted on The Home Channel on DSTV Channel 176 from April to November 2015.

Affectionately dubbed “With you I’m home”, the TV advert immediately establishes an emotional connection with its viewers as they experience – and relate to – the daily routine of a family man in his normal everyday environments.

Taking individuals from the office into his home, the spot will offer a voyeuristic bird’s-eye view of various upmarket commercial and residential scenes, showing Belgotex Floors as the foundation to a beautiful home, office and other environments. Each setting is modern and aspirational to underpin the quality of the products, as well as to showcase a selection of carpets, vinyl and artificial grass in situ. This reinforces the message that Belgotex Floors offers “A World of Choice” in flooring suitable for every area.

The realistic scenarios practically demonstrate important key benefits such as comfort, low maintenance, water resistance and safety in action and highlight how floors enhance quality of life. An emotive sound track was composed to create a warm, relaxing mood that stimulates emotional drivers and helps facilitate recall.

The campaign kicks off on Tuesday 7th April around the new “Renovation Raiders” series which profiles contractors undertaking massive remodels and renovations.

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