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New start-up looking to slay at Dragon’s Den

by Ofentse Sefolo
New start-up looking to slay at Dragon’s Den

A new UK-based start-up construction company, OGEL, has made its mark on the Dragon’s Den fearless panel of entrepreneurs with its revolutionary new product.

Aired on the hit BBC investment programme, Dragon’s Den, on Thursday 8 July at 8pm, OGEL presented their ground-breaking new system that turns waste plastic into anything from houses to flood defences, humanitarian shelters and garden offices. And what’s even better, is that it’s reusable and you can turn it into something different each time . . . just like Lego®.

OGEL and E3 Design, both based in the Northeast, alongside RAM Extrusion, based in the West Midlands, have developed the system to use 100% recycled polystyrene as its source material – the first ever to be globally patented.

Hat-trick of success
“We have been developing our product over six years,” explained the founder, Gary Giles. Despite a challenging year in 2020 developing the block-like invention under Covid-19 restrictions, OGEL still managed to notch up a trio of successes:
• Finalist in the European Recycled Plastics Awards.
• Northeast disruptor of the year for founder Gary Giles.
• The hat-trick was completed when they were approached by the BBC to appear in the 2021 series of Dragon’s Den.

“A project of this size and scope requires a wide collaboration. Luckily we’ve achieved this with a brilliant group of companies, coming together to turn a good idea into a fully working, game-changing product,” explained Giles.

How it works
“The system is designed to be simple, fast, light and reusable. Also, the final OGEL buildings are significantly warmer than similar structures made of wood and brick,” he added.

OGEL launches with two products: TASKPOD, a home office designed for the new “work-from-home” employee without the space for a dedicated room elsewhere in the home; and GARDEN LIVING, a series of flexible garden buildings to enable families to maximise their outdoor area, with the option to change the layout or dismantle and transport it if they move house.

“To show the versatility of the system, we’ve also designed and built a dog kennel that we call an OGHOUSE. However, we’re so busy with the other products in the range that we may have to wait until 2022 before bringing the Eco Pooch Palace to the market!” said Giles.

“When we manufacture in plastic, we are usually making the most throwaway items from the most permanent materials. It’s great to be recycling that waste into something with a longer life use, and the fact that it can be used for humanitarian shelters and flood defence makes it a force for good as well,” added Giles.

For more information on this innovation system, contact OGEL:
Gary Giles (founder): 07971 242353
Email: admin@ogelworld.com
Website: www.ogelworld.com

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