A range of new products is introduced to the industry with a focus on providing tailored and innovative solutions.

Master Builders Solutions brand was launched in South Africa by BASF on 27 May this year at the Construction Expo. The brand strengthens BASF’s industry orientation; BASF is committed to providing the whole construction industry with tailored products and solutions.

Master Builders Solutions* has already been introduced in the Asia Pacific region, including Russia, Turkey, the Gulf Cooperation Council and Kazakhstan and will be completely rolled out worldwide by the end of the second quarter in 2014. It draws on a number of successful specialty brands such as Master Builders*, Glenium* and Ucrete*, and this launch is based on a BASF tradition, built up over more than a century, of innovations for the construction industry.

According to Dr. Tilman Krauch, President of BASF’s Construction Chemical division, Master Builders Solutions concentrate their ability to collaborate across technologies and functions on a global scale. In this manner, they are able to create solutions geared to meet the individual construction challenges of their customers.

The portfolio of products and services marketed under the brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings as well as infrastructure, namely concrete admixtures; cement additives; solutions for mining and tunnelling; waterproofing; sealants; concrete repair & protection; performance grouts; high-performance flooring products; and tiling solutions.

The launch of Master Builders Solutions both in South Africa and internationally, will support BASF in further strengthening its position in these emerging markets. “The introduction of the brand underlines that we are more than a supplier of individual chemical products,” says Dick Purchase, head of BASF Construction Chemicals division in the ORA region (Orient, Russia & Central Asia, Africa). “BASF combines its products and services under one brand to be the solution provider of choice for the whole construction industry. The new brand also highlights our position as a truly global player in the construction chemicals industry.”

South Africa’s economy is showing strong growth rates and high investments in infrastructural and other construction projects. With its comprehensive portfolio marketed under the Master Builders Solutions brand, BASF is offering state-of-the-art construction chemical solutions to support its local partners.

BASF has been doing business in South Africa for over 45 years. The BASF Group in South Africa consists of eight companies with locations in Johannesburg, Port Elizabeth and Cape Town. Apart from a world-class automotive emission catalysts production site in Port Elizabeth, BASF also recently invested in a dispersions production plant in Durban, which is producing acrylic dispersions.

Other local group portfolios include chemicals, plastics, dispersions, agricultural products and nutrition. BASF products are used for industrial applications in various sectors, e.g. paper, packaging, leather, detergents, cosmetics, construction, mining, agriculture and automotive industries.

Their ongoing commitment to introducing new and innovative products to the industry both locally and globally demonstrates BASF’s continual drive to enhance their quality and service offering.

Master Builders Solutions*, Master Builders*, Glenium* and Ucrete* are all Registered Trademarks