The well-known hospitality brand of Mohawk Group, Durkan, has launched Taking Odds, a Precision Dye Injection (PDI) carpet tile collection aimed at enhancing the interior spaces of businesses in the hospitality industry.
“Our pre-curated colourways are specially designed for the casino and gaming market,” said Justin Hicks, senior manager of product marketing, Mohawk Group. “These patterns can be personalised quickly and easily to fit our customers’ specific projects, palettes or brand objectives.”
The PDI tile is a rapidly expanding flooring category for the Mohawk Group and Durkan. The Taking Odds range features 25 high-resolution pattern designs in six colour groupings, which if the customer so desires, can be further customised with uniquely curated palettes.
State of the art technology
Through Synthesis technology, Durkan’s patented process, the collection’s design options are innumerable. The Synthesis process layers pattern and texture to provide the highest quality 3D images with unparalleled clarity, resulting in a unique layering effect of tremendous depth and richness.
The collection features a state-of-the-art approach to installation as well as the added wear-and-maintenance advantages of modular flooring. With EcoFlex AIR standard backing, Taking Odds carpet tiles offer easy installation with enhanced acoustic performance and comfort underfoot.
Taking Odds offers customers a way to infuse energy and personality into projects to ensure they are one-of-a-kind experiences. Available at ultra-low minimums (50SY), the collection’s unique patterns and styles create additional opportunities for branding within a variety of hospitality spaces.
“Taking Odds offers the hospitality industry the best of both worlds,” explained Linda Hearns, senior manager of segment marketing, Mohawk Group. “It provides a wide variety of colour options and pattern combinations while also offering easy installation and enhanced longevity.”
The enduring designs, easy-to-install format and enhanced longevity make Durkan’s Taking Odds collection a winning solution that is sure to gain significant industry advantage.
Visit www.durkan.com to learn more about the Taking Odds PDI carpet tile collection.
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