Kansai Plascon is well-known for steadily embracing the environmental standards. Trudi McCracken, Kansai Plascon’s executive director for decorative coatings, says: “Sustainability is at the heart of our business and it implies doing things now that will add to the overall value of the triple line of economic, social and environmental sustainability. And the way to do this is to ecovate.”
Globally all manufacturers are focussed on creating a more environmentally-conscious society, with green standard rating tools such as The Blue Angel, Green Leaf, Greenguard and locally the Green Star rating becoming much sought-after accreditations.
Kansai Plascon has been steadily embracing these standards. Trudi McCracken, Kansai Plascon’s executive director for decorative coatings, says: “Sustainability is at the heart of our business and it implies doing things now that will add to the overall value of the triple line of economic, social and environmental sustainability. And the way to do this is to ecovate.
“We’re past green being a choice. It is an imperative, and ‘evocate’ embraces this – it derives from ‘ecology’ and ‘innovate’ – and it means to innovate in green because a green future is the only one we have,” says McCracken.
To mark the launch of its new ‘evocate’ philosophy, Plascon has lined up a range of new products that truly encompass all that the word means, starting with the introduction of a new water-based version of its iconic Velvaglo paint, which was originally launched in 1977.
The new Velvaglo non-drip water-based paint includes the active Herotech ingredients Aquatough, which makes it longer wearing, and Silver Protect – a smart coating that kills bacteria on contact. Furthermore, it boasts an extended product guarantee of twelve years.
Zero emission paint
Paint emissions have been a stumbling block for the industry for many years. However, for some time now Plascon water-based paints have, in accordance with its Ecokind promise, been low in volatile organic compounds (VOC).
Another new evocation, the Plascon Professional Range, has taken this commitment to reducing emissions from paint to a much higher level – or rather lower level.
The Plascon Professional Green Evolution Range is the first to offer both solvent-free and zero VOC offerings, which is ideal for professionals and professional projects that require environmentally sound solutions, and is certified by the Green Building Council of South Africa.
Banishing hairline cracks
The introduction of Elastoshield to the Plascon Professional Range is another example of Plascon’s desire to evocate. Elastoshield contains fibre-guard technology which banishes hairlines cracks with its interlocking micro-fibre strength and flexibility. It also weatherproofs walls, preserving the colour for longer.
Creativity and colour
For a trendy textured look that protects as well, Plascon Professional Marocca creates stunning effects from rippled and medium to coarse textures, providing a unique feel to any surface.
Plascon has also looked at the market to see what is in demand and the launch of its Plascon True Colour Range answers the need of the middle-income segment, where the home is central to everyday living and where individuals want to express their creativity and identity with confidence and colour.
The range consists of Plascon True Colour Brilliant Sheen, with water beading technology for easy cleaning, and Plascon True Colour Thick and Strong Matt, which offers a low odour, making painting more pleasurable. Plascon True Colour Bright Gloss provides a tough, durable, brilliant finish, while Plascon True Colour Fresh White has a refreshing apple fragrance eliminating that new paint smell.
Kansai Plascon points out that its strategy to evocate does not just involve products – it has permeated every aspect of the business.
“It’s not just about the bottom line, but about upliftment. Education is hugely important and Kansai Plascon has committed to completely renovate five underprivileged schools around the country,” explains Alex Coggins, the Kansai Plascon Group’s corporate communications manager.
Kansai Plascon has always been a major player in the paint industry, but with its adoption to evocate it has become a leader of the future and more than that, a green leader that uses technology and innovation, making the planet a better place for everyone.
For more information contact the Plascon Advisory Centre
Tel: 0860 20 40 60
Website: www.plascontrade.co.za or www.plascon.co.za