New MD for BASF

by Darren

BASF has a new managing director after Joan-Maria Garcia-Girona was appointed to run the South African operation. He and his family have recently relocated to Johannesburg from Spain.

Garcia-Girona has been an integral part of BASF since 1995, having gained experience in Germany at BASF’s headquarters in Ludwigshafen and working in Belgium as well.

Before coming to South Africa, Garcia-Girona was head of the Tarragona production site, where he ran the manufacturing centre in Spain.

“I’m looking forward to getting down to business here and making a positive contribution to the sub-Saharan Africa region. It is dynamic and different and a challenging business environment,” he says.

“BASF is a progressive company, operating at the leading edge of the industry. I’m excited about working with my new team to expand markets, increase our exposure in Africa and adapt to the many global trends that are predominate in this industry,” he says.  

Garcia-Girona’s extensive leadership experience and proven track-record make him the ideal candidate to focus on BASF’s sub-regional African strategy.

“It is directly in line with the company’s global strategy, called We create chemistry for a sustainable future,” he says.

“I believe all strategies are important, but the fact is that these are implemented by people and people are the key ingredient that makes any successful strategy work,” he adds.

“I hope I can use my experience to build a great team here and further enhance BASF’s footprint in sub-Saharan Africa through hard work, dedication and a strong team,” he says.

Garcia-Girona succeeds Dr Dieter Kovar, who held this position for the past four years.

BASF has been active in South Africa for more than 45 years through eight companies. It has offices are in Johannesburg, Port Elizabeth and Cape Town, with its headquarters in Midrand.

BASF operates a world-class automotive emission catalysts production site in Port Elizabeth and has recently invested in a dispersions production plant in Durban, which has been producing acrylic dispersions since the third quarter of last year. BASF employs more than 1 000 people in South Africa. 

Globally, BASF is one of the world’s leading chemical companies and its portfolio ranges from chemicals and plastics to performance products and crop protection chemicals.

BASF seeks to combine economic success with environmental protection and social responsibility through science and innovation in order to meet the current and future challenges facing different societies in various parts of the world.

For more information on BASF, go to www.basf.com.

BASF Holdings South Africa (Pty) Ltd.
Tel: (011) 203 2422
Fax: (011) 203 2430
Email: petra.bezuidenhout@basf.com
Website: www.basf.co.za

You may also like