The demand for products that offer the same luxurious feel and finish as real wood has been increasing, due to the growing corner for sustainable building solutions and designs.
Spirit, Sonae Arauco’s latest addition to the Innovus finishes range, offers the consumer a luxury woodgrain finish with its own unique collection of bespoke décors. Spirit is more than just an additional finish. Moreover, it is envisioned as the new standard bearer of Innovus Decorative Products.
Because of its unique appeal, Spirit’s deep-pore effect melds with the concept of matching life whilst blending its veneer-like aesthetics with natural patterns and tight urban spaces as well as an exclusive finish full of movement and contrasting textures. When combined with Innovus’ premium décors, this provides the natural look and feel of real wood.
Developed with the sophistication of Italian walnut in mind, this exceptional finish is the perfect solution for elegant wall panelling, furniture and interior applications. When one envisions a multifunctional space, consideration of a decorative design that incorporates a feeling of togetherness is key. Because of this, Sonae Arauco has introduced five enticing new décors to the fold in the new Spirit finish.
Spirit will be available for MDF base products only due to the high quality application of this finish. The Spirit finish, when combined with the five new décors, is created to include a sophisticated balance of colours from light to dark.
The Spirit launch will be done with an online event that will include keynote speeches from both South African and international teams. Regional show days will be hosted at specified venues throughout the country, including Johannesburg, Pretoria, Cape Town, Durban and Port Elizabeth.
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