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A new look after 40 years of excellence

by Darren
Ceramic Industries new logo Jnl 1 16

Ceramic Industries celebrates the launch of its new logo.

As the largest manufacturers of tiles and sanware in Africa, Ceramic Industries have been quietly turning out high-quality products since 1975, concentrating their efforts on the factory floor rather than the showroom floor. Now, 40 years after the first tile was fired, Ceramic Industries has launched a new logo.  

“We’ve always been proud of the products we make and the technology we implement,” says Mr Ravazzotti, Chairman of Ceramic Industries. “We’ve created products for the South African market for 40 years, and it’s very fulfilling to finally put a new face to the company.”

Ceramic Industries began production 40 years ago at Samca Floor factory, using imported Italian bisques to produce 10 000m2 tiles per month. Today, that factory, through continuous improvement and investment, produces 60 times that amount.

In 1989 Samca Wall Tile was built and today produces wall tiles in a variety of sizes. Ceramic carefully introduces new ceramic techniques, including the monoporosa process at Samca Wall Tile. “It’s a very difficult technology, but it’s the best for producing quality wall tiles,” says Mr Ravazzotti.

Ceramic has expanded its operations over the years, acquiring Betta sanitaryware, NCI and Vitro. Along with the new operations, Ceramic also mastered new production techniques to manufacture glazed extruded tiles at Vitro and NCI. Ceramic worked with the leading Italian Equipment suppliers to pioneer the success of the high pressure casting and robotic glazing technology at Betta Sanitaryware.

2015 has seen the launch of a brand new factory, Gryphon, producing light-bodied, glazed porcelain tiles in larger formats. Production is expected to reach 8.5 million m2 by the end of 2016. The latest advanced technology equipment from Italy has been installed and will enable Ceramic to remain relevant, competitive and fashionable.

Thanks to cutting-edge, high-definition, inkjet printing at all factories, Ceramic is able to manufacture a wide range of fashionable designs, appealing to the desires of a diverse and ever-changing market.

However, it’s not the only technology that Ceramic Industries is focused on. Mr Ravazzotti puts their success down to their people. “It’s the passion, the determination, the ingenuity of our people who want to build a successful company in a very difficult manufacturing business,” he says, “people who enjoy the challenges on a daily basis and don’t give up.”

Today, Ceramic Industries is one of only a handful of global companies with the ability to produce such a wide variety of products – from white- and red-bodied wall and floor tiles to acrylic bathroomware. They’ve also expanded into Australia, having built the Centaurus plant which manufactures glazed porcelain tiles for Australia and New Zealand.

As Ceramic Produces at least 1 out of every 2 toilets or tiles sold in South Africa, you’ve probably admired a Ceramic product without knowing it. Their new logo will make it easier to recognise their wares in your favourite retail store across the country. The corporate identity was commissioned to represent the company’s forward-thinking approach, and its people’s dedication in using constant technical innovation to meet the needs of an ever-changing market. Ceramic will use this opportunity to celebrate 40 years of excellence and innovation.

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