New destination for designjunction

by Madelein
New destination for designjunction

As part of the annual London Design Festival in September 2018, designjunction will present hundreds of product launches, boutique pop-up shops, bespoke installations, tempting street food and purpose-built bars across three key exhibition spaces: Oxo Tower Wharf, the Doon Street site and Riverside Walkway, in the cultural hub of London’s South Bank.

From 20 to 23 September, the Doon Street site will house 200 international design brands and premium pop-up shops. This purpose-built super-structure will be the largest and most ambitious build designjunction has ever undertaken, presenting furniture, accessories, lighting and homewares in dedicated zones across two floors.

The Riverside Walkway will showcase a series of outdoor installation projects, whilst Oxo Tower Wharf, already home to 25 designer-maker stores, will host major brand activations, exhibitions and experiential events.

Centrally located and surrounded by iconic London architecture, this landmark destination has been transformed from a largely derelict, 13-acre site into a thriving mixed-use neighbourhood through the work of Coin Street Community Builders (CSCB), a local social enterprise.

“designjunction has always sought to identify architecturally stunning backdrops to present the best global design. By working with CSCB, we’re putting our brands in the centre of a thriving mixed-use neighbourhood, whilst providing visitors with a unique show experience. We look forward to contributing to this exciting area,” says designjunction’s managing director, Will Sorrell.

The line-up of brands in 2018 includes leading international names such as Erik Joergensen, New Tendency, Northern, Gemla, James Burleigh, Norr11, VitrA, Icons of Denmark and LSA alongside emerging designers Emma Cerasulo, Studio Anansi, Woven Form, Ystudio and Alex Orso.

For more information, visit www.thedesignjunction.co.uk.

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