Dulux colour experts have chosen Wild Wonder – a hue inspired by the warm tones of harvested crops – as Dulux Colour of the Year for 2023. Its upbeat glow connects us with nature, creating a sense of energy and positivity.
Heart of the trends
As people search for support, connection, inspiration and balance in the world today, they’re diving into the wonders of the natural world to find it. Extensive research conducted by a team of in-house paints, coatings colour experts and international design professionals found hope at the heart of global social, design and consumer trends.
“Dulux Wild Wonder speaks to us in a language we instinctively understand,” says Heleen van Gent, creative director of AkzoNobel’s Global Aesthetic Centre. “Nature is what inspires us and makes us feel better in our lives and homes. This is why, for the first time in 20 years, our entire colour palette is inspired by the rhythms of nature.”
The four colours of 2023
The four Dulux ColourFutures™ 2023 decorative paint colour palettes have been designed around Wild Wonder:
Lush Colours (the forest hues)
Inspired by the plant-filled habitats of gardens, forests and woodlands, this soothing palette helps to give a comforting, familiar and supportive feel to a space.
Buzz Colours (meadow brights)
Inspired by the bustling biodiversity of a wildflower field or grassland, this upbeat palette celebrates the benefits of working together, adding joy and harmony to a space.
Raw Colours (harvest shades)
Inspired by nature’s raw materials, this palette reflects the richness of the natural resources and designs all around us. It offers an enriching sense of potential and creativity.
Flow Colours (seashore tones)
Inspired by the regular rhythms of nature and the cyclical tides of life, this subtle and timeless palette brings a feeling of fluidity and equilibrium.
Easy timeless look palettes
For consumers personalising their homes and urban environments, the palettes make it easy to choose wall colours for a timeless look that’s also bang on trend.
“With warm tones of harvested crops, Wild Wonder will create a soothing, harmonious and joyful space, bringing the richness of nature into your home with warm and natural colours. The versatility of the four complementary palettes will make it easy to choose wall colours for a timeless look that will transform the rooms in your home and change the way they feel,” says Dulux colour expert, Palesa Ramaisa.
The year 2023 brings two major milestones to the Dulux Global Aesthetic Centre. Its Dulux ColourFutures™ trend forecast will celebrate its 20th anniversary, while the team also reaches three decades of trend analysis, colour research, colour design and art direction at AkzoNobel – global manufacturer of Dulux. “This year, we’ve put the wonder of nature at the heart of our colour story, and what a great way to celebrate Dulux Colour of the Year’s 20th anniversary. We invite you to explore the versatility of this year’s colours and hope they inspire you to achieve a beautiful on-trend home,” says Nathalie Sweeney, marketing director of Dulux Paints in sub-Sahara Africa.
For more information, contact Dulux:
Tel: +27 860 330 111
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