Materials of the future

by Tania Wannenburg
Materials of the future BASF

Discover innovative materials and combinations for products of the future in BASF’s new trend study, “Material Selection 16/17”.

How is a Bolivian indigenous tribe related to transfer-coating technology? What is the connection between a fitness app on your cellphone and a type of semi-rigid foam? And what does this material feel like?

The answers can be found in “Material Selection 16/17”, the first trend book by the designfabrik® and the scouting team of BASF’s Performance Materials division. In addition, the book presents new materials and combinations that pave the way for improved products in almost all industries, including construction.

“We present two socio-cultural, relevant market trends and make them tangible by forming a connection with BASF materials,” explains Philipp Böckmann, who has worked as a trend scout on the study.

Go-to material: Plastics
According to Alex Horisberger, designer at BASF’s designfabrik®, plastics are the materials of the 21st century.

“In our study we are dealing intensively with their esthetics and functions. We introduce hybrid materials which can be combined for completely new purposes to make new designs possible,” he states.

Inspiring innovation
The materials trend study is intended to be a long-term tool for BASF customers and partners to think about products and materials of the future. “In combination with our experience in material consultation and our broad product portfolio, the study is the ideal foundation to let the innovative ideas of our customers become reality as quickly as possible,” Böckmann adds.

The study will be published exclusively for customers and partners, and is aimed at designers and creatives from all industries. It will be released in English and includes a visual presentation of the trend themes, as well as original samples of the materials.

Tel: 011 203 2422
Website: www.basf.com


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