PRESS RELEASE: Magazine commended for circulation

by Tania Wannenburg
press release aug2015

PRESS RELEASE | 20 August 2015

On the 13th of August, the Audit Bureau of Circulation (ABC) released their latest ABC Certified Data for the second Quarter of 2015, April to June 2015. It is with great pride and excitement that Media in Africa announces that Floors in Africa was mentioned as one of the Movers for this time period as a title that has grown substantially.

The theme for the presentation where these announcements were made, was entitled, “Putting Print in Perspective”, and saw two riveting presentations being delivered by Jennie Beck and Gordon Patterson.

Even though some of the presentations mentioned a decline with some titles, there are a few titles that have grown substantially though, with Floors in Africa being one of the four titles identified. This is a great feat for the magazine, and everyone who contributes to its success.

“We believe this growth to be a direct reflection of our hard work over the past few years to remain the niche publication of choice when it comes to flooring specification in our country and together with the onset of our performing digital channels we believe that we offer easy access to great content, which offers our users an enjoyable and informative experience,” says Roxanne Mancini, Editor of the magazine.

The latest distribution figures of 11,246 in quarter two, in comparison with 7,372 in quarter one, clearly highlights the growth in readership this title has achieved. With their Facebook fans (www.facebook.com/buildinganddecor) standing on 715 918 and Twitter followers (www.twitter.com/buildingdecor) on 2 055, one can easily see that even on the social media side of things people are engaging with the content.

Their website (www.buildinganddecor.co.za) boasts an average of 34 000 unique website visitors per month, with an average of 41 128 visits in total per month. Page views per month average 149 664 with 3-4 pages visited per visit to the site. An average of 11 528 people are also subscribed to the monthly newsletter.

These statistics speak for themselves as to why the magazine made a special mention as a “MOVER” in the magazine industry. Roxanne concludes by saying that they are very proud of the results they have achieved and that their advertisers can rest assured that they are working hard to get marketing messages out further.
For more information contact FLOORS in Africa Editor, Roxanne Mancini at (012) 347 7530 or email roxanne@mediainafrica.co.za

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