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Looking into the future of advertising

by Darren
Looking into the future of advertising

Media in Africa hosted an insightful media morning with speakers talking about the future of advertising and advising delegates on how to maximise marketing spend in an ever-changing world.

Marketing and advertising are being profoundly changed by new technologies and the evolving preferences of audiences. In order for businesses to succeed, it is crucial that they stay cognisant of the macro trends that influence how people buy, communicate, interact and behave.

The Media in Africa media morning, hosted by WALLS & ROOFS in Africa, FLOORS in Africa and INTIEM magazines, was aimed specifically at new clients and gave a glimpse into the future of advertising and marketing.

Trend forecaster and owner of Trend Forward, Dave Nemeth’s, talk entitled “Future-proof your business” highlighted new technologies and macro trends that will influence and change the future of business. “There is no space for boring in today’s world. Be exciting,” he encouraged the audience.

Nemeth explained the concept of guerrilla marketing, saying that one brilliant idea will fly. He also illustrated how technology can make life-changing experiences happen and how companies are combining print advertising with cross-media applications.

Tania Wannenburg, Media in Africa’s digital manager, gave some behind-the-scenes insight on how the Media in Africa Facebook pages reached one million fans. She further addressed the 12 biggest myths in social and digital media, discussing the common mistakes marketers make when they try to implement a social media or digital strategy. “People think it is free, they think it is easy – it’s not,” she pointed out.

The master of ceremonies, radio personality Samantha Cowen, made sure that the programme ran smoothly and delegates stayed entertained.

“The event gave us the opportunity to engage face to face with new clients and explain how our magazines are geared for the future,” comments WALLS & ROOFS editor, Marlene van Rooyen.

“We are a forward-looking media house that embraces change and follows market trends. We are constantly developing our offering and are using multiple platforms to maximise the return on our clients’ marketing and advertising spend,” she adds.

The morning’s presentations are available on request.

Due to overwhelming interest, Media in Africa will be hosting a similar event early next year.

If you are interesting in attending our next media morning, please contact Zuerita Gouws on 012 347 7530 or Zuerita@mediainafrica.co.za to secure your spot.

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