Over 90 000 industry professionals flocked to this year’s Cevisama, an international fair for ceramics, bathroom and kitchen furnishings, as well as ceramic manufacturing machinery, in Valencia, Spain. The event at Feria Valencia exhibition centre showcased the latest ceramics products and technologies.
Trends that dominated
This ceramic universe showcased alternative patterns such as playful geometrics, both natural and bright colours, more materials fused together creating impossible surfaces and traditional tiles were made to appear new using different layouts. The colour palette this year featured natural tones of classic marble and precious stones, sage green, bright 60s and 70s prints, as well as warm hues of traditional timber and Terracotta.
New trend zone and expert speakers
The #CevisamaTrends Zone, an exhibition of tiles in the style of a product gallery, was newly introduced this year, featuring exclusive brands such as Inkoart, Versace Ceramics, Mármoles Serrat and Tejas. The Architecture and Design Forum programme included speakers including Pritzker Prize winners, Thom Mayne, principal architect at Morphosis, and the RCR Arquitectes team. The forum also launched the Valencia World Design Capital Forum featuring lectures from designers including Clara del Portillo of Yonoh Design, and Fran Canós, the only Spaniard commissioned to work on the restoration of Notre Dame in Paris.
Phenomenal exhibitions breaking the mould
Flooring got even more interesting and dynamic at this year’s Cevisama with fantastic products available for viewing at the exhibition stands bringing the industry to brand new level of innovation. Below are some of the exhibitions that could be seen at the fair.
Vives Azulejos y Gres
The Vives Azulejos y Gres stand won first prize for the best stand at Cevisama. Among the newly launched products that could be discovered at this stand were the new collection of large-format polished marbles called Marble·lous and new Pop Tile Collection in 15x15cm rectified format. The Pop Tile Collection takes us to the essence of the 1960’s and represents a new generation of encaustic tiles, ceramic tiles where the pattern or figure on the surface of the tile is created using different colours of clay . With great decorative beauty, these tiles are a booming trend in interior design. Choose between cement tile designs with a modernist or handmade appearance, or a contemporary or minimalist style.
Gold bronze and silver took centre stage at the Inkoart stand with their high-end aluminium and copper tiles particularly prevalent. Their innovatively designed, high quality tiles are exciting decorative pieces in shiny metallic shades that will bring a touch of glamour to any space. Available in unique shapes and styles, Inkoart’s collections brought a splash of glitz to the exhibition with visitors to their stand admiring the captivating layouts that could be achieved with these tiles. Leaf, gold bar, diamond and umbrella shapes were among the intriguing designs that were easy on the eye.
The new series Les Bijoux by Arcana enhances marble with its highly polished finish generating seamless, elegant surfaces that add a natural shine to any room. The fine veining in tiles provide a timeless, sophisticated touch. Wood is the main theme of the Natural Fusion Collection bringing a natural, distinguished style with a minimalist aesthetic to any room. The new porcelain tile collection generates powerful visual effects with an urban touch and presents clean, symmetrical lines creating refined spaces. Arcana tiles are available in shades of grey, beige, anthracite, cream and honey in a range of formats.
Azulindus and Martí
Azulindus and Martí exhibited five new collections offering a variety of stoneware and porcelain tiles. The Atempo product is full of details, creating nuanced effects and is available in a variety of formats, creating endless combinations. Collections are inspired by aspects such as Venitian wood, traditional clay pavements in Seville neighbourhoods and an old metal arch with embedded wood fragments on a road in Italy. They have an aged appearance, where wood and oxides merge into paint for a worn effect.
In the Tile
The collections from In the Tile combined craftsmanship and modernity, reinterpreting an elegant textile effect with a contemporary colour palette. They provided natural metallic semi-polished porcelain tiles with refined, timeless patterns and ceramics emulating natural stone. With a variety of colour options, the placement of tiles can be regular or random, combining different formats to create unique, diverse patterns. Tiles include a hexagonal series with a three-dimensional accent in three types of relief, highlighting light and shadows. Their range returns to classic use of metallics in the décor.
The Harmony Stand at Cevisama 2020 displayed an avant-garde approach in their collections, created by different artists, bringing their personality to the collection. The BOW by Mut design is a modern take on traditional roof tiles inspired by typical roofs in Mediterranean cities. BOW stands out for the pattern and interplay between reflected light and shade, with Niza featuring colours reflecting the ocean in gentle shade variations. DYROY is inspired by the northern lights and tones and patterns in this collection recreating lights and colours of the Artic nights. While the colourful SAHN collection reminds us of handcrafted ceramic tiles traditionally featured in Arab-style interior courtyards.
Technology and environmental advancements
There were a wealth of innovative new products, technologies and systems being exhibited which intrigued attendees from across the world and gave them a peek into the future of the industry. These are some technological, eco-friendly and sustainable advancements showcased at the fair.
Key Cam recreates master quality
Digit-S introduces Key Cam, an image capture system developed specifically for the ceramic industry to enable digitalisation of a ceramic tile under specific conditions. Key Cam takes a photo with the maximum possible detail and allows editing of the image according to needs. The digitalisation of the tile makes it possible to reproduce a tile in the same tone of the master design without losing quality. The system is composed of a camera, specifically adapted to take photos of ceramic tiles and a flash illumination system, which allows perfect capture of ceramic colours. It has a special lens to control the parameters of the capture process, improving efficiency of the camera in poor or non-standardised light environments. Key Cam works with Krome Suite, a package of technological solutions that controls the workflow of digital decoration improving the production process.
REWACER develops circular economy
The REWACER project is a critical study, funded by the Valencian Innovation Agency, to implement a circular water economy model in Castellón, Spain, where a new business or service model will supply water demand of the ceramic industry. They aim to preserve underground water reserves and ensure water supply for the population in the province. This new service model proposes that parts of the secondary effluent from urban Wastewater Treatment Plants (WWTP) be recovered and treated to become ideal quality for reuse in the ceramics industry instead of being channelled into the sea. The new low-cost, efficient, sustainable tertiary treatment system must guarantee a constant supply of suitable quality water that can be used in different ceramic processes. The technical-economic viability for implementation of this new service is being analysed in detail. This model can then be replicated internationally.
Dry Digital System reduces material waste
The Dry Digital System (DDS), a new technology by Rocersa, changes product development of ceramic tiles from superficial to three dimensional using full digital technology. The print of the design is no longer a superficial element as it is developed within the body of the piece. Each piece is manufactured in the press, layer by layer, and it is possible for each layer to be made from different materials and each have an exclusive design. The product does not contain enamel so it is more sustainable so enamel is not lost in industrial applications, and sludge is not generated during cleaning processes, which usually needs to be managed as waste. DDS is more efficient as material loss is reduced due to exact quantities being applied to each piece during mechanical processing of each tile. It enables a totally natural product to be produced through mixing clays with improved technical and aesthetic qualities.
Ceramics that awaken the senses
The #6Senses Stand by APE Grupo at Cevisama 2020, a fair of the ceramic, bathroom and natural stone industry, recently held in Valencia, Spain, awakened visitor’s senses to an avant-garde experience unlike any other. Collections at the stand were divided into six spaces, each representing a different sense, including the sixth sense of intuition, which links to the group’s ‘perfect mix’ concept of ceramic collections combining in different ways to produce surprising results.
Visitors to the 350 square metre stand went on a journey that invigorated their sight, touch, smell, taste and hearing, while showcasing the versatility of their ceramics, from the most decorative, fashionable product to the most technical, specialised product. Music was carefully selected to complement tiles, appealing to guest’s hearing and included classics harmonising with the Calacatta and Golden Black Marble collections.
Individuals wondered among birds, plants and past an original painting by Juan Ripollés, a Castellón artist and sculptor, while viewing the exotic decoration of the Silk series. Special attention was applied to the sense of touch, where visitors could appreciate fine details such as the embossed textures of the Re-use or Naxos collections.
A fragrance of orange blossom, a symbol of the tile-producing Castellón, along with notes of peace and vanilla fragrantly scented the air at the stand. Visitors were even able to ‘taste’ ceramics by enjoying a limited-edition selection of chocolates, named after the new product collection. This bold, one-of-a-kind stand sent visitors on a boundless exploration of possibilities available through APE Grupo’s ceramics.
For more information, visit Cevisama on https://cevisama.feriavalencia.com/en/
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