Laminate flooring has enabled other floorcovering materials to gain or regain popularity in the marketplace.
It wasn’t that long ago that the natural wood sector was in the doldrums. Then ‘wood look’ laminate floorcoverings entered the market with a bang and although they captured a considerable share of the market, which they have largely retained, laminates created interest in natural wood floors again and exotic and natural hardwoods had the beginnings of a renaissance.
Other floorcoverings also felt the impact of wood-look laminates including the ceramic and porcelain tile industry and wood designs and tile sizes were devised by the ceramic manufacturers, with manufacturers of other forms of floorcovering following this trend too, and these have been well received in the marketplace.
Cersaie 2013 was an endorsement of this trend, because throughout this year’s expo there was a prevalence of wood designs, ‘planks’, faux parquet, and every conceivable look-alike of natural wood (and stone) for both floors and walls, including tiles that replicate concrete – complete with texturing.
Everybody wants in on the act! Natural wood is enjoying popularity again amongst the people that prefer the real thing to look-alike materials; vinyl has ‘hit the ground running’ with luxury vinyl tiles and planks; wood-look laminates are still in demand – and all have the look and feel of the real thing.
So it can be said that laminate flooring has enabled other floorcovering materials to gain or regain popularity in the marketplace, and engendered research and developments that improve these materials in aesthetic appeal, versatility and, probably, technology.