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Keep it neutral: The best colour palette to attract buyers

It is safer and more practical to choose external paint colours that will be most effective in attracting the widest range of buyers if you’re considering selling your property.

You may look at the word “neutral” and think it is limited to white, white and more white, but neutrals are much more nuanced than that. Apart from white, which is still an incredibly popular choice due to its heat-reflecting ability and appearance of cleanliness, there are off-whites, beiges, greys and “greiges” (a mix of grey and beige) in a vast array of tones and hues. The great thing about all of these colours is that they go with each other and with everything else.

Whether you’re dealing with a new development, an existing stand-alone home or a building, or if you’re part of a housing estate, you can look at warm whites, beiges and greys. In the case of estates, most cluster homes have recommended colour codes with regard to exterior colour choices, and for the most part, these tend to sit within the neutral spectrum.

The options present as either a choice of a few related colours or one dominant colour for walls, with a matching accent colour for trimmings. There are many reasons for this, such as consistency of aesthetics across the development, but potential resale value is a key consideration.

“Picking neutral colours is actually about more than just creating a blank canvas for potential buyers – they help making small spaces look bigger and dark spaces brighter,” advises Carol Ras of Plascon.

The Architectural Greys range from Plascon has a wonderful selection of grey hues, such as GR-Y06 Orchid Bay, GR-Y04 Mandarin Tusk and GR-Y05 Antique Petal, that will create a sophisticated yet subtle appearance. In the Essential Collection you’ll find a range of beiges and off-whites, such as 4 Salt Pebble, 7 Frothy Milk, 1 Evening Mist and 13 Alpaca, that provide warmth and make spaces feel welcoming.

For buildings that are south-facing, in shadow or on the smaller side, white is a perfect choice. This is because white doesn’t absorb any light or warmth – it reflects light that comes its way to create the illusion of a bigger space. We recommend using Plascon’s standard white to achieve a crisp white look; or picking more subtle off-white colours such as Ray of Light 07-A2-3 or GR-Y05 Antique Petal.

“Natural” colours can be incredibly effective in creating a calm atmosphere, which can help potential buyers feel welcome on first viewing. There are definite benefits to bringing in subtle touches of colours such as 84 Light Sage, 92 Nutter Butter, G2-E2-1 Briar Green and O6-E1-3 Maple Tree to create depth and counteract the starkness of whites and greys.

In short, neutrals are the key to attracting the largest possible pool of buyers, instead of trying to appeal to a select few. By opening up properties to a bigger potential market, neutrals help fuel demand and ensure appreciation in value.

For more information, contact Plascon:
Tel: 0860 20 40 60

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