Polyflor SA was one of the exhibitors at the Flooring Expo in Sandton in 2013. Floors in Africa, along with a number of interior designers, end users, specifiers and architects, attended the flooring event. Roxanne Mancini, editor of Floors in Africa, said she was particularly impressed with Polyflor SA’s stand at the exhibition.
“Polyflor SA had one of the most impressive stands at the show. I was very impressed with what they put together for the event,” commented Roxanne.
Tandy Spolander, Marketing Director at Polyflor SA, says there were a few things that influenced the way they went about creating the stand.
“Firstly, we wanted our stand to be creative and eye-catching – something that architects and designers would find interesting. The expo was also combined with a wine tasting, so we designed an exhibition stand that would look and feel like a wine cellar,” says Spolander.
The Polyflor SA stand also had a number of interactive elements that supported the company’s “Beyond Products” ethos. “Even though we sell products, it is our guidance, advice and customer service that are truly valued by our clients,” says Spolander.
The stand had a large touch screen and a smaller touch screen kiosk that showcased Polyflor SA’s online expert PolyPro demo program. Visitors could work through a needs analysis which then produced a solution relevant to their requirements. The PolyPro system also allows access to specifications, technical documents and advice on all their flooring queries.