Blum South Africa, a subsidiary of the Blum Group, recently opened its brand new purpose-built facility in Sandton, Gauteng,.
Like Blum’s headquarters in Austria, this showroom has been meticulously crafted to offer visitors a comprehensive glimpse into the world of Blum, where inspiration meets innovation in the heart of South Africa.
Milestones
The opening of the Gauteng showroom marks a significant milestone for Blum South Africa, and marks the Blum Group’s 45th anniversary of operations in the country.
This flagship location boasts a 430m² state-of-the-art showroom and a 135m² training facility. It is designed to inspire designers, architects, cabinet makers and end users as they embark on their building projects.
With the new 2 000m² warehouse providing a large storage capacity, Blum can service the entire Southern African region, reaching far up north into Africa, allowing for reliable availability.
Beyond products
Beyond merely showcasing products, Blum aims to create spaces that resonate with visitors on a personal level. From the warmth of the carefully chosen colours to the tactile experience of interacting with Blum products, every detail is crafted to inspire and engage.
Visitors to the showroom encounter displays reflecting Blum’s seven pillars of moving ideas – innovation, inspiration, services and more. These serve as a visual reminder of the company’s commitment to fostering inspiring concepts and delivering innovative solutions to its customers.
Exploring innovation
Blum’s extensive product range, including box systems, runners, hinges, lift systems and pocket systems, is showcased. Its programme units, equipped with interactive screens, provide in-depth information and allow visitors to test and compare products.
Inspiration units, featuring exclusively designed themed furniture, demonstrate how Blum products can be incorporated and used throughout the home. Visitors are invited to explore fully equipped, functional kitchens, allowing them to experience the quality and functionality of Blum products firsthand.
Customised experiences
Accommodating customers’ unique needs, the showroom is designed with a diverse market in mind.
- The Design Training Lab is a dedicated classroom-style training space as well as a specifier library for designers, architects and other industry professionals.
- Various workshops, from product specifications and design standards to advanced courses on accessibility design, universal design and age-in-place design, are available.
- Blum’s Good-Better-Best and comparison models allow visitors to experience various products.
- An AgeExplorer® suit on site simulates diminishing strength, mobility and perception.
- The specifier space is available for bookings, to host meetings and discuss project requirements.
- A workshop space caters for the needs of installers and cabinet makers, facilitating hands-on learning.
The new Blum showroom in Sandton offers more than just a space for displaying products, but a hub for creativity, inspiration and meaningful connections.
For more information, contact the Blum showroom:
Tel: +27 11 444 8118
Email: enquiries.za@blum.com
Website: www.blum.com
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